Dean Kruckeberg, APR, Fellow PRSA, is a professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. He is co-author of Public Relations and Community: A Reconstructed Theory and of This Is PR: The Realities of Public Relations. Kruckeberg is author and co-author of many book chapters and articles dealing with global PR and international PR ethics. Katerina Tsetsura, Ph.D., is a Gaylord Family professor of strategic communication/public relations in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma, USA She has published over 80 peer-reviewed studies and serves as a member of the editorial board of Communication Theory, International Journal of Strategic Communication, PR Journal, and PR Review journals, among others.

• 1. An Incomplete Truth 2. Multiple Truths3. Media Practice or Media Bribery? Conceptual and Theoretical Considerations and Implications4. Dispelling the Myths of the Ethical Significance and Validity of the Concept of Cultural Relativism and the Need for Cultural Tolerance in Combatting Media Bribery Worldwide5. The Global Study of Media Transparency6. Professional Communities against Media Bribery 7. A Normative Theory of Media Bribery

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