Cases on Startups and Enterprise

Edited by Emily Beaumont, Associate Professor of Enterprise and Entrepreneurship, School of Business, Computing and Social Science, University of Gloucestershire, UK

• ContentsIntroduction: cases on startups and enterprise xviiiEmily Beaumont1 ‘Paws for you’: a passion project start-up in the UAE 1Rebecca Fakoussa2 Mind the gap: broken dreams and promises in aBulgarian family wine business 10Vassil Rachkov3 Riding through a global pandemic: a case study ofkremdu LLC in the UAE 17Naveed Yasin, Ghada M. Abaido and Gayatri Nair4 Cultivating Cornwall’s entrepreneurial ecosystem:nurturing startups with internships 28Vivienne Neale and Marcus Simmons5 Sujaan: a social enterprise of socio-economicallydisadvantaged women in rural Sindh, Pakistan 42Sammar Javed, Ahmad Timsal and Mark Hoyle6 Shoes that never wear out: modular shoes with a greenagenda 54Eleanor Browne and Emily Beaumont7 Empowering women through enterprise: grass rootstourism in North Sulawesi, Indonesia 62Clair Greenaway, Sarah Gunning, RichardHarper and Rachel Vieira8 Doubly disadvantaged: female immigrantentrepreneurs in Ireland 76Toluwani Akaehomen9 Resilience and reinvention: Monika’s journey as anEstonian entrepreneur in Finland 86Jaanika Kingumets10 Clinical innovation and enterprise: viable solutions topotential start-ups in the UKmedical industry 97Nigel Adams and Ryan Kerstein11 Eco batik: a Sri Lankan entrepreneur’s journey fromarchitecture to fashion 105Tissa Ravinda Perera and Shanika Senavirathna12 From two to one: different dreams for the future inCopenhagen 114Birgitte Wraae13 Vigiltech: a case study in innovation and securitysolutions in the DRC 122Mokuba Mave and Emily Beaumont14 Breaking boundaries and building bridges: anexploration of lived experiences across the Germanand Scottish entrepreneurial ecosystems 130Melissa Mesek15 Reducing digital poverty in kenya? An innovativecredit service in a base-of-pyramid market 141Duncan Elly Ochieng, John Oredo, Alison Pearceand Robert Newbery16 Qcommerce in Nigeria: survival and proving the concept 152Rebecca Fakoussa17 From Germany to Chile: a founder’s formativecrossroads and chasms 164Ed Gonsalves18 From fast-food chain to tech start-up fame: pivotingthrough challenges and opportunities in theAustralian start-up space 178Tomas Piccinini and Eleanor Browne19 The cycling gardeners of Edinburgh: a greenrevolution in urban gardening 190Emily Beaumont20 Speed of sound. An effectual analysis of Chora Media,an Italian podcast company 197Luca Sabia and David Bozward21 Student entrepreneurs building a business in theNorwegian construction industry 212Lise Aaboen, Sigve Pettersen and Anna Fredriksson

‘This book, edited by Emily Beaumont, provides a valuable contribution to the gap identified ... It is a welcome and usable addition, which encourages further case writing from the settings it opens up.’