Edited by Emily Beaumont, Associate Professor of Enterprise and Entrepreneurship, School of Business, Computing and Social Science, University of Gloucestershire, UK

• ContentsIntroduction: cases on startups and enterprise xviiiEmily Beaumont1 ‘Paws for you’: a passion project start-up in the UAE 1Rebecca Fakoussa2 Mind the gap: broken dreams and promises in aBulgarian family wine business 10Vassil Rachkov3 Riding through a global pandemic: a case study ofkremdu LLC in the UAE 17Naveed Yasin, Ghada M. Abaido and Gayatri Nair4 Cultivating Cornwall’s entrepreneurial ecosystem:nurturing startups with internships 28Vivienne Neale and Marcus Simmons5 Sujaan: a social enterprise of socio-economicallydisadvantaged women in rural Sindh, Pakistan 42Sammar Javed, Ahmad Timsal and Mark Hoyle6 Shoes that never wear out: modular shoes with a greenagenda 54Eleanor Browne and Emily Beaumont7 Empowering women through enterprise: grass rootstourism in North Sulawesi, Indonesia 62Clair Greenaway, Sarah Gunning, RichardHarper and Rachel Vieira8 Doubly disadvantaged: female immigrantentrepreneurs in Ireland 76Toluwani Akaehomen9 Resilience and reinvention: Monika’s journey as anEstonian entrepreneur in Finland 86Jaanika Kingumets10 Clinical innovation and enterprise: viable solutions topotential start-ups in the UKmedical industry 97Nigel Adams and Ryan Kerstein11 Eco batik: a Sri Lankan entrepreneur’s journey fromarchitecture to fashion 105Tissa Ravinda Perera and Shanika Senavirathna12 From two to one: different dreams for the future inCopenhagen 114Birgitte Wraae13 Vigiltech: a case study in innovation and securitysolutions in the DRC 122Mokuba Mave and Emily Beaumont14 Breaking boundaries and building bridges: anexploration of lived experiences across the Germanand Scottish entrepreneurial ecosystems 130Melissa Mesek15 Reducing digital poverty in kenya? An innovativecredit service in a base-of-pyramid market 141Duncan Elly Ochieng, John Oredo, Alison Pearceand Robert Newbery16 Qcommerce in Nigeria: survival and proving the concept 152Rebecca Fakoussa17 From Germany to Chile: a founder’s formativecrossroads and chasms 164Ed Gonsalves18 From fast-food chain to tech start-up fame: pivotingthrough challenges and opportunities in theAustralian start-up space 178Tomas Piccinini and Eleanor Browne19 The cycling gardeners of Edinburgh: a greenrevolution in urban gardening 190Emily Beaumont20 Speed of sound. An effectual analysis of Chora Media,an Italian podcast company 197Luca Sabia and David Bozward21 Student entrepreneurs building a business in theNorwegian construction industry 212Lise Aaboen, Sigve Pettersen and Anna Fredriksson

‘As someone who has been fortunate enough to work around the globe as an entrepreneurial educator, I know that contextual understandings are key. The fantastic range of cases here provide an easy to access series of educational insights that both illuminate and inspire international human endeavours.’

Edited by Emily Beaumont, Associate Professor of Enterprise and Entrepreneurship, School of Business, Computing and Social Science, University of Gloucestershire, UK

• ContentsIntroduction: cases on startups and enterprise xviiiEmily Beaumont1 ‘Paws for you’: a passion project start-up in the UAE 1Rebecca Fakoussa2 Mind the gap: broken dreams and promises in aBulgarian family wine business 10Vassil Rachkov3 Riding through a global pandemic: a case study ofkremdu LLC in the UAE 17Naveed Yasin, Ghada M. Abaido and Gayatri Nair4 Cultivating Cornwall’s entrepreneurial ecosystem:nurturing startups with internships 28Vivienne Neale and Marcus Simmons5 Sujaan: a social enterprise of socio-economicallydisadvantaged women in rural Sindh, Pakistan 42Sammar Javed, Ahmad Timsal and Mark Hoyle6 Shoes that never wear out: modular shoes with a greenagenda 54Eleanor Browne and Emily Beaumont7 Empowering women through enterprise: grass rootstourism in North Sulawesi, Indonesia 62Clair Greenaway, Sarah Gunning, RichardHarper and Rachel Vieira8 Doubly disadvantaged: female immigrantentrepreneurs in Ireland 76Toluwani Akaehomen9 Resilience and reinvention: Monika’s journey as anEstonian entrepreneur in Finland 86Jaanika Kingumets10 Clinical innovation and enterprise: viable solutions topotential start-ups in the UKmedical industry 97Nigel Adams and Ryan Kerstein11 Eco batik: a Sri Lankan entrepreneur’s journey fromarchitecture to fashion 105Tissa Ravinda Perera and Shanika Senavirathna12 From two to one: different dreams for the future inCopenhagen 114Birgitte Wraae13 Vigiltech: a case study in innovation and securitysolutions in the DRC 122Mokuba Mave and Emily Beaumont14 Breaking boundaries and building bridges: anexploration of lived experiences across the Germanand Scottish entrepreneurial ecosystems 130Melissa Mesek15 Reducing digital poverty in kenya? An innovativecredit service in a base-of-pyramid market 141Duncan Elly Ochieng, John Oredo, Alison Pearceand Robert Newbery16 Qcommerce in Nigeria: survival and proving the concept 152Rebecca Fakoussa17 From Germany to Chile: a founder’s formativecrossroads and chasms 164Ed Gonsalves18 From fast-food chain to tech start-up fame: pivotingthrough challenges and opportunities in theAustralian start-up space 178Tomas Piccinini and Eleanor Browne19 The cycling gardeners of Edinburgh: a greenrevolution in urban gardening 190Emily Beaumont20 Speed of sound. An effectual analysis of Chora Media,an Italian podcast company 197Luca Sabia and David Bozward21 Student entrepreneurs building a business in theNorwegian construction industry 212Lise Aaboen, Sigve Pettersen and Anna Fredriksson

‘As someone who has been fortunate enough to work around the globe as an entrepreneurial educator, I know that contextual understandings are key. The fantastic range of cases here provide an easy to access series of educational insights that both illuminate and inspire international human endeavours.’

Edited by Emily Beaumont, Associate Professor of Enterprise and Entrepreneurship, School of Business, Computing and Social Science, University of Gloucestershire, UK

• ContentsIntroduction: cases on startups and enterprise xviiiEmily Beaumont1 ‘Paws for you’: a passion project start-up in the UAE 1Rebecca Fakoussa2 Mind the gap: broken dreams and promises in aBulgarian family wine business 10Vassil Rachkov3 Riding through a global pandemic: a case study ofkremdu LLC in the UAE 17Naveed Yasin, Ghada M. Abaido and Gayatri Nair4 Cultivating Cornwall’s entrepreneurial ecosystem:nurturing startups with internships 28Vivienne Neale and Marcus Simmons5 Sujaan: a social enterprise of socio-economicallydisadvantaged women in rural Sindh, Pakistan 42Sammar Javed, Ahmad Timsal and Mark Hoyle6 Shoes that never wear out: modular shoes with a greenagenda 54Eleanor Browne and Emily Beaumont7 Empowering women through enterprise: grass rootstourism in North Sulawesi, Indonesia 62Clair Greenaway, Sarah Gunning, RichardHarper and Rachel Vieira8 Doubly disadvantaged: female immigrantentrepreneurs in Ireland 76Toluwani Akaehomen9 Resilience and reinvention: Monika’s journey as anEstonian entrepreneur in Finland 86Jaanika Kingumets10 Clinical innovation and enterprise: viable solutions topotential start-ups in the UKmedical industry 97Nigel Adams and Ryan Kerstein11 Eco batik: a Sri Lankan entrepreneur’s journey fromarchitecture to fashion 105Tissa Ravinda Perera and Shanika Senavirathna12 From two to one: different dreams for the future inCopenhagen 114Birgitte Wraae13 Vigiltech: a case study in innovation and securitysolutions in the DRC 122Mokuba Mave and Emily Beaumont14 Breaking boundaries and building bridges: anexploration of lived experiences across the Germanand Scottish entrepreneurial ecosystems 130Melissa Mesek15 Reducing digital poverty in kenya? An innovativecredit service in a base-of-pyramid market 141Duncan Elly Ochieng, John Oredo, Alison Pearceand Robert Newbery16 Qcommerce in Nigeria: survival and proving the concept 152Rebecca Fakoussa17 From Germany to Chile: a founder’s formativecrossroads and chasms 164Ed Gonsalves18 From fast-food chain to tech start-up fame: pivotingthrough challenges and opportunities in theAustralian start-up space 178Tomas Piccinini and Eleanor Browne19 The cycling gardeners of Edinburgh: a greenrevolution in urban gardening 190Emily Beaumont20 Speed of sound. An effectual analysis of Chora Media,an Italian podcast company 197Luca Sabia and David Bozward21 Student entrepreneurs building a business in theNorwegian construction industry 212Lise Aaboen, Sigve Pettersen and Anna Fredriksson

‘As someone who has been fortunate enough to work around the globe as an entrepreneurial educator, I know that contextual understandings are key. The fantastic range of cases here provide an easy to access series of educational insights that both illuminate and inspire international human endeavours.’