Case Studies on Social Marketing

A Global Perspective

Inbunden, Engelska, 2019

Av M. Mercedes Galan-Ladero, Helena M. Alves

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in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

Produktinformation

Utgivningsdatum2019-03-07
Mått155 x 235 x 21 mm
Vikt552 g
FormatInbunden
SpråkEngelska
SerieManagement for Professionals
Antal sidor252
FörlagSpringer Nature Switzerland AG
ISBN9783030048426

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M. Mercedes Galán-Ladero is an Associate Professor (Prof. Contratado Doctor) in the Department of Business Management and Sociology, at the University of Extremadura (Spain), where she teaches Marketing courses. She is currently engaged in innovative research in the areas of cause-related marketing and CSR, as well as ethnocentrism, local food products and their internationalization. Helena M. Alves is an Associate Professor in the Department of Business and Economics, University of Beira Interior (Portugal), where she teaches Graduate, Master and Doctoral levels. She is a researcher at the Centre for Research in Business Sciences. Her areas of expertise are: Services Marketing, Educational Marketing, Student Satisfaction, Public Marketing, and Relationship Marketing. She is the Editor-in-Chief of the journal 'International Review on Public and Nonprofit Marketing' published by Springer.