Inbunden, Engelska, 2024

Can Marketing Save the Planet?

101 Practical Ways to Use Sustainable Marketing as a Force for Good

Av Michelle Carvill, Gemma Butler

399 kr

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Beskrivning

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

Produktinformation

Utgivningsdatum: 2024-01-04
Mått: 156 x 238 x 28 mm
Vikt: 489 g
Format: Inbunden
Språk: Engelska
Antal sidor: 288
Förlag: Bloomsbury Publishing PLC
ISBN: 9781399411257

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Mer information

Michelle Carvill is a strategic marketer and Sustainable Marketing consultant. Co-Founder and Podcast Host at Can Marketing Save the Planet Ltd, a company on a mission to support responsible marketing through educating and supporting the approximate 10.6 million Marketers on the planet. Awarded ‘Outstanding Contribution to Marketing’ in 2022 for driving sustainable marketing transformation. Six-time published author. Recognized as one of the UK’s Top 100 Inspirational Business Women in 2021.Gemma Butler is Co-Founder/Director at Can Marketing Save the Planet Ltd where alongside Michelle they champion sustainable marketing and leadership, and co-host the podcast series by the same name. Former Marketing Director at the Chartered Institute of Marketing, Gemma continues to develop qualifications and training focused on educating Marketers and business across the world.

Recensioner i media

Urgent, relevant and actionable, this is a book that anyone who does marketing needs to read and take action on.

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