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Don Yaeger - Business of Storytelling, Inbunden

Inbunden, Engelska, 2026

Business of Storytelling

Inspire Action, Build Trust, and Drive Results Through Story

Av Don Yaeger

389 kr

Skickas torsdag 19/11. Fri frakt för medlemmar vid köp för minst 249 kr.

Beskrivning
THE STORY IS THE STRATEGY Every leader, entrepreneur, and sales professional needs to persuade, inspire, and connect. The ones who do it best all share one skill: they know how to tell a great story. In The Business of Storytelling, thirteen-time New York Times bestselling author Don Yaeger delivers the definitive guide to storytelling as a business tool—practical, research-backed, and built from decades in the field. Key takeaways: Master the Four Universal Truths that govern every great story Apply ten proven storytelling elements to communicate with clarity and impact Use neuroscience to understand why stories drive decisions—and how to tell them more effectively Build a personal story bank so you're ready for any audience, any room, any moment Turn everyday experiences into stories that build trust, shape culture, and move people to act Learn from the habits of history's greatest storytell In a world flooded with facts and figures, your job isn’t to present more data. It’s to give your data a heartbeat. Storytelling is the skill that allows you to do so. Whether you’re closing a deal, rallying a team, or building a brand, The Business of Storytelling gives you the framework to do it well.
Produktinformation
  • Utgivningsdatum: 2026-11-23
  • Mått: 152 x 229 x 25 mm
  • Vikt: 476 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 240
  • Förlag: Advantage Media Group
  • ISBN: 9798887509334
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Mer information

DON YAEGER is a thirteen-time New York Times bestselling author, Hall of Fame keynote speaker, executive coach, Publisher at Advantage Media, and longtime Associate Editor of Sports Illustrated. Named National Geographic's Storyteller in Residence, he has spent decades studying and practicing the habits of the world's greatest communicators. He hosts the top-rated Corporate Competitor Podcast and leads Greatness Inc. from his home in Tallahassee, Florida.

Recensioner i media

"A clear-eyed, well-executed approach to connect[ing] through the power of storytelling."– BookLife by PW Editor’s Pick"The Business of Storytelling is not a book about theory. It is a useful guide for anyone who presents, sells, leads, or writes."– Readers’ Favorite“The Business of Storytelling is a thorough, practitioner-built guide to narrative craft in professional settings.”– Foreword Reviews“You’ll understand why Simon Sinek calls Yaeger one of the greatest storytellers of all time once you read this book.”– The Book Commentary“A unique perspective and sage advice for anyone hoping to develop story craft."– IndieReader“An entertaining yet sensible ode to the power of narrative.”– Kirkus

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