Business of Resort Management

• History and Features of Resorts: Constants and Changes in Resort Development; External Challenges for Resort Management: Management Definitions and Techniques for Resorts; Changing Market and Competition: The Seasons; Governance; Internal Challenges and Strategies for Resort Management: Planning and Financial Management; Marketing Issues for Resorts; Environmental and Site Management; Community and Housing Relationships; Human Relations Practices; Future Directions: Risk Management; References; Index

“In The Business of Resort Management, Peter Murphy expands the boundaries of more traditional approaches to understanding the business of tourism This book provides an excellent basis for understanding the breadth and complexity of resort management.”Alison Gill, Professor of Geography and Associate Dean of Arts and Social Sciences at Simon Fraser University, Canada“Murphy has succinctly analyzed the resort industry both past and present. What I particularly appreciate is his understanding of the role health tourism will play as the population ages and the opportunities it presents for the resort industry of the future."Kathryn Stolle, President of SLK Total Spa Concepts"Through comprehensive investigation this text provides an authorative guide to many of the unique issues of Resort Management. The author provides theoretical analysis, discussion and case studies which give accurate description, explanation and practical know-how of past and present industry practices to provide convincing value for students, teachers and resort business managers alike."Eleanore Fitz, Director of Programs at the Albury-Wodonga Campus of La Trobe University School of Sport, Tourism and Hospitality Management, La Trobe University