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Competitive paradigms, which are constantly being shifted, and turbulent environmental conditions, which today are a constant, tend to dictate rather than inform strategic decision making regarding an organization’s status quo and desired outcomes.
Andrée Marie López-Fernández is Professor and Researcher at Universidad Panamericana, Mexico. Her research areas of interest include corporate social responsibility, digital marketing, and consumer behavior. She is the author of Convergence of Corporate Social Responsibility and Business Growth (2015).