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Carlo Mari - Business History of the Bicycle Industry, Inbunden

Inbunden, Engelska, 2020

Business History of the Bicycle Industry

Shaping Marketing Practices

Av Carlo Mari

949 kr

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Beskrivning
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
Produktinformation
  • Utgivningsdatum: 2020-11-04
  • Mått: 148 x 210 x 12 mm
  • Vikt: 316 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 137
  • Förlag: Springer Nature Switzerland AG
  • ISBN: 9783030505622
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Mer information

Carlo Mari is Associate Professor of Marketing at the University of Molise, Italy, where he teaches undergraduate and graduate courses in marketing management, non-profit marketing and social marketing. Prior to his academic career, he worked in the automotive industry.

Recensioner i media

“Carlo Mari’s attempt to break new ground in bicycle historiography is welcome. … Addressing the limitations of statistical data is a strength of the book. … introducing a marketing perspective to the historiography of the bicycle is certainly a valuable contribution.” (Bernhard Wieser, Technology and Culture, Vol. 62 (3), July, 2021)

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