Business Diplomacy, Global Trade, and Economic Growth

Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. He also serves as Visiting Professor at Metropolitan College, Boston University, MA, since 2013. Dr. Rajagopal has been conferred Pravasi Bhartiya Samma, the highest civilian by the President of India in the field of Education in 2023. Pratap Chandra Biswal is Director and Professor at International Management Institute Bhubaneswar. He is an academic with more than 22 years of experience in teaching, training, consulting, research, and academic administration. His research and consulting interest is in Risk Management and Derivatives and Applied Econometrics.Sourabh Sharma is Professor for Information Systems at International Management Institute (IMI), Bhubaneshwar, India. He is an eminent Management Consultant, outstanding Professional Practitioner, Trainer, Academician and Educationist Counsellor in Management.

• Part I     Business Diplomacy, Global Trade, and Technology.- Chapter 1: Business Diplomacy and Global Trade: The Rising Perspectives Rajagopal (Lead Chapter).- Chapter 2: The impact of Artificial Intelligence on the productivity and sustainability of SMEs: A case study of India (GBE #26) Pushparaj, K., Suvarna Nimbagal, and Smita Nadiger (Jadhav).- Chapter 3: Sovereign Debt Distress in South Asia: A Compromise with Long-Term Economic Growth (GBE #16) Swati Jain.- Chapter 4: Technology Advancement in Sourcing in Manufacturing Industry (GBE #45) Shivam Pathak, Manisha Paliwal, and Dimple Saini.- Chapter 5: Exploring the Impact of AI Consciousness on Organizational Citizenship Behavior and Counterproductive Work Behavior within Evolving HR Business Models Charul Sharma, Nidhi Gupta, and Sourabh Sharma.- Chapter 6: Do Hybrid Work Models Lead to Better Job Satisfaction and Employee Productivity in India? (GBE #68) Supriti Mishra.- Part II Economic Growth and Entrepreneurship.- Chapter 7: Is Balanced Development a Distant Dream in India? A Study Based on Infrastructural Progress Across Indian States (GBE #30) Samadrita Ghosh and Abhijit Sinha.- Chapter 8: The Study of Students’ Engagement and Faculty Engagement in Management Education in India (GBE #67) Preeti Mishra, Sourabh Sharma, and Megha Sharma.- Chapter 9: Empowering Female Entrepreneurs in Karnataka: Leveraging Social Media for Business Growth Fostering Professional Networks (GBE #39) Gurubasavarya Hiremath, Ranjeeta Amminabhavi, Alok Gaddi, and B B Biradar.- Chapter 10: Business Challenges Between Innovation and Societal Values (GBE #19) Stefanie Kisgen, Anna-Vanadis Faix, and Werner Gesa Faix.- Chapter 11: Digital Empowerment of Women Entrepreneurs in North Karnataka: Exploring the Role of Adoption Challenges, Digital Competencies, and Personal Barriers (GBE #27) Ranjeeta Amminabhavi, Gurubasavarya Hiremath, and Suvarna nimbgal.- Chapter 12: The Role of Family-Friendly Policies in Enhancing Organizational Performance: Investigating the Mediating Effect of Work-Family Conflict (GBE #41) Punam Agrawal, Shalini Garg, and Praveen Arora.- Chapter 13: Perspectives of Exporters on Government Initiatives and Schemes: A Case Study of India's Floriculture Industry (GBE #47) Diksha Sinha and Roopali Sharma.- Chapter 14: The Effect of Women on the Board and Risk-Taking in Indian Corporations: An Analysis of Trade Credit Receivables (GBE #51) Debidutta Pattnaik.- Chapter 15: An Empirical Analysis of Exploring Health Professionals' Attitudes and Intentions Toward Embracing Innovative Technologies (GBE # 10) Sharanika Dhal, Archana Choudhary, and Manas Pal.- Part III Marketing, Finance, ad Human Resources.- Chapter 16: Brands Speak Themselves: Adaptive Selling Behavior in Transcending Quiet Luxury Brands Rajagopal and Ananya Rajagopal.- Chapter 17: Attitude of Employees Towards Corporate Social Responsibility in the Indian IT Anwesha Tripathy, Sanjita Lenka, and Subhamansini Nayak (GBE #61).- Chapter 18: Analyzing the Impact of Social Media on Students’ Academic Performance: A Comparative Study of Students’ Personalities (GBE #66) Sourabh Sharma and Ramesh Behl.- Chapter 19: Brand Trust and Brand Image as Mediators of the Impact of Brand Expansion on Retail Brand Equity (GBE #68) Megha Sharma, Charu Saxena, Bhanupriya Khatri, Sourabh Sharma.- Chapter 20: Always a gift, never a daily consumption product: the effects of symbolic meaning on product consumption Manuel Sotelo Duarte.- Chapter 21: HR Analytics: A Holistic Review (GBE #33) Pallabi Mund and Manit Mishra.- Chapter 22: Greenhushing and social hushing: Two steps forward and one step back? Andree Marie Lopez Fernandez.- Part IV Epilogue.- Chapter 23: Business Diplomacy, International Trade, and Economic Growth: Trends and Future Perspectives Rajagopal.