Dr Debra Paul is a Chartered Fellow of BCS and is the Managing Director of Assist Knowledge Development Ltd. She is a regular speaker at business analysis conferences, a founder member of the BA Manager Forum and was the chief architect for the BCS Advanced International Diploma in Business Analysis. Debra developed the Business Analysis Service Framework.James Cadle is a Chartered Fellow of BCS and a BCS oral examiner, having worked in business analysis and project management for more than 40 years. As a director of Assist Knowledge Development, he has created and presented a range of courses in his specialist subjects.