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Building Great Customer Experiences

Colin Shaw • John Ivens • C Shaw • J Ivens

Pocket

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224 sidor
2002

This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.

Författare: Colin Shaw, John Ivens, C Shaw, J Ivens
Format: Pocket/Paperback
ISBN: 9781403939494
Språk: Engelska
Antal sidor: 224
Utgivningsdatum: 2002-09-13
Förlag: Palgrave USA