Hoppa till sidans huvudinnehåll

Build a Brand in 30 Days

With Simon Middleton, The Brand Strategy Guru

Häftad, Engelska, 2010

AvSimon Middleton,UK) Middleton, Simon (Norwich

259 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioningGet the all-important name rightBring your brand to lifeTurn your customers into your advocatesManage your PR and use your marketing budget wiselyInspire your staff to live the brand tooDeal with problems when something goes wrongBranding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Produktinformation

  • Utgivningsdatum2010-04-13
  • Mått170 x 208 x 18 mm
  • Vikt499 g
  • FormatHäftad
  • SpråkEngelska
  • Antal sidor368
  • FörlagJohn Wiley and Sons Ltd
  • ISBN9781907312427

Tillhör följande kategorier

Hoppa över listan

Mer från samma författare

Concise American History

David Brown, Thomas Heinrich, Simon Middleton, Vivien Miller, UK) Brown, David (University of Manchester, UK) Middleton, Simon (Sheffield University, UK) Miller, Vivien (University of Nottingham

Inbunden

2 819 kr

Concise American History

David Brown, Thomas Heinrich, Simon Middleton, Vivien Miller, UK) Brown, David (University of Manchester, UK) Middleton, Simon (Sheffield University, UK) Miller, Vivien (University of Nottingham

Häftad

739 kr

Class Matters

Simon Middleton, Billy G. Smith, Billy G Smith

Häftad

499 kr

Hoppa över listan

Du kanske också är intresserad av

Concise American History

David Brown, Thomas Heinrich, Simon Middleton, Vivien Miller, UK) Brown, David (University of Manchester, UK) Middleton, Simon (Sheffield University, UK) Miller, Vivien (University of Nottingham

Inbunden

2 819 kr

Concise American History

David Brown, Thomas Heinrich, Simon Middleton, Vivien Miller, UK) Brown, David (University of Manchester, UK) Middleton, Simon (Sheffield University, UK) Miller, Vivien (University of Nottingham

Häftad

739 kr

Class Matters

Simon Middleton, Billy G. Smith, Billy G Smith

Häftad

499 kr