Bricks and Clicks

Bricks and Clicks: How We Drove Sonic into the Digital Age offers a compelling narrative about how two industry veterans-Clifford Hudson and Craig Miller-transformed a nostalgic drive-in chain into a twenty-first-century business powerhouse. The book provides deep insights into their leadership journey and the innovative strategies that helped Sonic thrive during periods of unprecedented change and disruption. Structured around their CuPID framework (Customer focus, Profitability, Innovation, Differentiation), the book explores practical ways businesses can integrate new technologies into their operations without losing sight of their core values. From introducing digital payment systems to leveraging customer data insights, Bricks and Clicks provides a blueprint for sustainable growth. Perfect for entrepreneurs, executives, and business leaders, this book offers actionable lessons on navigating change, building resilient enterprises, and harnessing technology to unlock new opportunities in the digital economy.