Brands and Branding Geographies

Edited by Andy Pike, Centre for Urban and Regional Development Studies (CURDS), Newcastle University, UK

• Contents:PART I: INTRODUCTION – CONCEPTUALISING AND THEORISING BRANDS AND BRANDING GEOGRAPHIES 1. Introduction: Brands and Branding GeographiesAndy Pike 2. Of Places and BrandsNicolas Papadopoulos 3. Brands: Boundary Method Objects and Media SpaceCelia Lury PART II: BRANDS AND BRANDING GEOGRAPHIES – GOODS, SERVICES AND KNOWLEDGES 4. Brands in the Making: A Life History ApproachPeter Jackson, Polly Russell and Neil Ward 5. The Making of Place: Consumers and Place-affiliated BrandsLiz Moor 6. Sports Equipment: Mixing Performance with Brands – the Role of the ConsumersAtle Hauge 7. Consumer Capitalism and Brand Fetishism: The Case of Fashion Brands in BulgariaUlrich Ermann 8. Sensing Brands, Branding Scents: On Perfume Creation in the Fragrance IndustryBodo Kubartz 9. Constructing Brands from the Outside? Brand Channels, Cyclical Clusters and Global CircuitsDominic Power and Johan Jansson 10. The Making and Recontextualizing of ‘Competitiveness’ as a Knowledge Brand Across Different Sites and ScalesNgai-Ling Sum PART III: BRANDS AND BRANDING GEOGRAPHIES – SPACES AND PLACES 11. Branding Hoxton: Cultural Landscapes of Post-industrial LondonAndrew Harris 12. Branding Provincial Cities: The Politics of Inclusion, Strategy and CommitmentAnette Therkelsen and Henrik Halkier 13. Design Activism Meets Place-branding: Reconfiguring Urban Representation and Everyday PracticeGuy Julier 14. Place Branding and Cooperation: Can a Network of Places be a Brand?Cecilia Pasquinelli 15. Branding a Roman Frontier in the Twenty-first CenturyGary Warnaby, David Bennison and Dominic Medway 16. Packaging Political Projects in Geographical Imaginaries: The Rise of Nation BrandingNick Lewis 17. Beyond the Nation Brand: The Role of Image and Identity in International RelationsSimon Anholt PART VI: CONCLUSIONS 18. Creativity, Brands, Finance and Beyond: Notes Towards a Theoretical Perspective on City BrandingAdam Arvidsson 19. Conclusions: Brands and Branding GeographiesAndy Pike Index

‘Pike’s edited collection. . . is a welcome resource on the spatial dimensions of branding. . . this collection of 19 chapters provides a significant addition to the more conceptual analysis of place branding and promotion. . . the introductory and concluding sections of the book are excellent and should be part of the reading of any course in place and destination branding and marketing.’