Branding Chinese Mega-Cities

Edited by Per Olof Berg, Stockholm Business School, Stockholm University and Emma Björner, University of Gothenburg, Sweden

• Contents:PrefaceIntroduction: Setting the SceneEmma Björner and Per Olof BergPART I: CHINESE MEGA-CITIES IN THE MAKING: POLICIES AND GOVERNANCE1. Developing and Branding a Polycentric Mega-city: The Case of Shanghai Yuan Ren and Per Olof Berg2. Governing by the State: A Study of the Literature on Governing Chinese Mega-citiesWing-Shing Tang3. Urban Brand Systems: An Example from the Bohai Sea Economic ZoneFeng Xu, Qiulin Lu, Rui Qi and Jing Li4. Branding Sustainable Cities in China: Global Standards and Local SpecificitiesYu Wang-Vedrine 5. Promoting Mega-city Development through Metropolitan Governance: The Case of the Pearl River Delta RegionLin Ye and Guangming ZhangPART II: CITY BRANDING AND POSITIONING: PRACTICES, PRINCIPLES AND PROFESSIONS6. Imagineering Chinese Mega-cities in the Age of GlobalizationEmma Björner7. City Branding in China: Practices and Professional ChallengesChunying Wen and Xin Sui8. Strategic Communication of Mega-city Brands: Challenges and SolutionsHong Fan9. Branding City Destinations: Experiences of Two Metropolises in China: Hangzhou and Xi’anMimi Li, Bihu Wu and Bailu Li10. (Failed) Mega-events and City Transformation: The Green Vision for the 2004 Olympic Village in StockholmPaul T. Levin and Sofie Pandis Iveroth11. Heritage’s Place: Heritage and Narratives in Chinese City Promotional Films Marina Svensson 12. Open Sourcing the City BrandMartin KornbergerPART III: POSITIONING CITIES: PERFORMANCE, DISTINCTIVENESS AND IMAGINARIES13. Catwalking the CityOrvar Löfgren14. Innovation Branding for FDI Promotion: Building the Distinctive BrandCecilia Pasquinelli15. Place-based Brands: Product Origin, Brand Channels and Global CircuitsDominic Power, Johan Jansson and Xiucheng Fan16. The Making of the Copy-cat City: Accreditation Tactics in Place BrandingCan-Seng Ooi17. Climate Change Politics and Hangzhou’s ‘Green City Making’ Jørgen Delman Conclusion: Branding a Different Species of Cities?Per Olof Berg and Emma BjörnerIndex

'Berg and Björner have succeeded in putting together a thought-provoking volume that sheds light on the theory and practice of city branding and reveals the mechanics of city positioning. The focus on China is inciting but the implications extend well beyond Chinese mega-cities to all cities everywhere. The book stands on the crossroad where East and West meet, helping the reader learn from both; and the lessons for city branding are important, timely and rewarding.'--Dr Mihalis Kavaratzis, University of Leicester, UK'This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion. The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the more developed world are critically reflected to illuminate the path to new practices of city marketing and governance in this emerging economy. These fascinating stories remind us of the policy mobility in this globalizing world - this is a book that will attract a wide audience across disciplines.'--Fulong Wu, University College London, UK'Scholars from a wide area of business, geography, political science and urban studies will nd this book invaluable. The book is also a great asset for practitioners involved in city branding and promotion, city planning and architecture and urban management. A highly recommended book!'--M. Bhupesh, Decision