Del 0 - Management for Professionals

Brand Growth Barriers

Identify, Understand, and Overcome Them

Inbunden, Engelska, 2013

AvRalph Krüger,Andreas Stumpf,Ralph Kruger

719 kr

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How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands.

Produktinformation

Utgivningsdatum2013-07-01
Mått155 x 235 x 14 mm
Vikt401 g
FormatInbunden
SpråkEngelska
SerieManagement for Professionals
Antal sidor137
Upplaga2013
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783642371073

Tillhör följande kategorier

Ralph Krüger and Andreas Stumpf were Brand Managers at Procter & Gamble for several years before they founded their own company Advanced Marketing Consulting in Frankfurt in 1999. Together with their team, the authors advise and support numerous national and international enterprises from the consumer goods and finance industries such as Bayer, Beiersdorf, Deutsche Bank, Nestlé, Pepsico, SCA and Wrigley, as well as companies active in B2B marketing and sales such as Bosch or Heraeus Kulzer. The authors’ core competence lies in the systematic development of growth strategies – based on their own brand leadership approach – to generate sustainable growth for brands.