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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
- Format: Pocket/Paperback
- ISBN: 9780787963941
- Språk: Engelska
- Antal sidor: 288
- Utgivningsdatum: 2002-10-01
- Förlag: Jossey-Bass Inc.,U.S.