Brand and marketing communication in golf

Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction
2. Theoretical basics
-What is marketing communication'?
-What are the objectives of it?
-How does marketing communication' work?
-What is a brand? What is brand equity'?
3. Practical part
-Why is the golf market an attractive communication platform?
-Which elements of brand and marketing communication could a company use in golf?
-Example of the company/ brand 'NIKE Golf'
4. Conclusion

Objectives
-Learn about key aspects of brand and marketing communication in general and in golf
-Adopt the theoretical knowledge in golf using the example of NIKE