Brain for Business – A Brain for Life

How insights from behavioural and brain science can change business and business practice for the better

Inbunden, Engelska, 2017

AvShane O'Mara

599 kr

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Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business.

Produktinformation

Utgivningsdatum2017-10-20
Mått155 x 235 x 17 mm
Vikt444 g
FormatInbunden
SpråkEngelska
SerieNeuroscience of Business
Antal sidor163
FörlagSpringer International Publishing AG
ISBN9783319491530

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Shane O’Mara is Professor of Experimental Brain Research and a Wellcome Trust Senior Investigator at Trinity College Dublin. His research interests include the brain systems supporting learning, memory and cognition; the brain systems affected by stress, depression and motivation; applying brain and behavioural science to organisations and business. He has published more than 120 peer-reviewed papers in these areas.

Chatper1.Setting the Scene.- Chapter2.Mindsets - what they are, how they are inscribed in the brain, how they have implications for organisations.- Chapter3.Brain Hygiene: Optimising performance.- Chapter4.Self-regulation and self-control: How we exercise control over our behaviour.- Chapter5.Resilience including lifestyle.- Chapter6.Positive Brain States: happiness & meaning; subjective well-being.- Chapter7.How our brains are wired for status.- Chapter8.De-biasing Groups; De-biasing Gender Roles.