Blockchain in Sports

Insights

Inbunden, Engelska, 2025

AvStuart Thomas,Kieran D. Tierney,Jason Potts,Australia) Thomas, Stuart (RMIT University,Australia) Tierney, Kieran D. (RMIT University,Australia) Potts, Jason (RMIT University

959 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

This is the first book to examine the impact of blockchain technology on the business of sport. It introduces the fundamentals of blockchain and explores its current and prospective applications in sport, as well as the implications – both positive and negative – of blockchain for the future of the global sport industry.The book opens by explaining how blockchain works, assuming no prior knowledge on the part of the reader, and introduces the most important aspects of blockchain in practice, such as non-fungible tokens (NFTs) and decentralised autonomous organisations (DAOs), as well as new ways of gathering data, such as the Internet of Things, that interact with blockchain infrastructure. The book then examines blockchain in relation to functional areas of sport business, including marketing and fan engagement, athlete contracting and doping records, sport betting markets, fantasy leagues, and esports.This is essential reading for anybody with an interest in sport business and management, e-commerce, or the impact of new technologies on the economy and wider society.

Produktinformation

Utgivningsdatum2025-04-03
Mått138 x 216 x 12 mm
Vikt220 g
FormatInbunden
SpråkEngelska
SerieSport Business Insights
Antal sidor82
FörlagTaylor & Francis Ltd
ISBN9781032608617

Tillhör följande kategorier

Evenemang och organisation inom Sport, fritid och hobby
E-handel inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap
Servicesektorn inom Ekonomi och Ledarskap
Databaser inom Data och IT

Stuart Thomas is Associate Professor in the Blockchain Innovation Hub at RMIT University, Australia, and is the Hub’s Director of Education Development. Stuart is a senior educator and a highly successful leader and developer of innovative, practical education programmes, more recently working in the Web3 space building multidisciplinary, blockchain programmes for business. Stuart has diverse research interests and has published widely, including at the intersection of technology and sports.Kieran D. Tierney is Senior Lecturer in Marketing at RMIT University, Australia. His research interests are the intersection of consumer engagement, services branding, and brand strategy with a particular focus on the co-creation of service brand meaning. He is a founding member of the esports Research Network and member of the Market-Shaping special interest group of the Australia New Zealand Marketing Academy.Jason Potts is Distinguished Professor of Economics at RMIT University, Australia, and Co-director of the Blockchain Innovation Hub at RMIT. He is also a chief investigator on the ARC Centre of Excellence for Automated Decision-Making and Society. His research work focuses on the economics of innovation and new technologies, economic evolution, institutional economics, and complexity economics at the intersection of technology and society, including in sports and the creative industries.

Mer från samma författare

Camberwell Assessment of Need: Forensic Version

Stuart Thomas, Mike Slade, Mike (University of Nottingham) Slade

Häftad

469 kr

When Mum and Dad See Me Kick

Stuart Thomas

Häftad

249 kr

Mer från samma serie

Sport Branding Insights

Constantino Stavros, Aaron C.T. Smith, Australia) Stavros, Constantino (RMIT University, Australia) Smith, Aaron C.T. (University of Canberra, Aaron C. T. Smith

Inbunden

999 kr

Stadia Naming Rights in Sport

Leah Gillooly, Terry Eddy, Dominic Medway, UK) Gillooly, Leah (Manchester Metropolitan University, Canada) Eddy, Terry (University of Windsor, UK) Medway, Dominic (Manchester Metropolitan University

Inbunden

969 kr

Stadia Naming Rights in Sport

Leah Gillooly, Terry Eddy, Dominic Medway, UK) Gillooly, Leah (Manchester Metropolitan University, Canada) Eddy, Terry (University of Windsor, UK) Medway, Dominic (Manchester Metropolitan University

Häftad

389 kr

Sport Sponsorship Insights

Norm O’Reilly, Gashaw Abeza, Mark Harrison, USA) O’Reilly, Norm (University of Maine, USA) Abeza, Gashaw (Towson University, Canada) Harrison, Mark (The T1 Agency, Norm O'Reilly

Inbunden

999 kr

Sport Sponsorship Insights

Norm O’Reilly, Gashaw Abeza, Mark Harrison, USA) O’Reilly, Norm (University of Maine, USA) Abeza, Gashaw (Towson University, Canada) Harrison, Mark (The T1 Agency, Norm O'Reilly

Häftad

389 kr

Esports Insights

Emily Hayday, Holly Collison-Randall, Sarah Kelly, UK.) Hayday, Emily (Loughborough University London, UK) Collison-Randall, Holly (Loughborough University, Australia) Kelly, Sarah (The University of Queensland

Inbunden

999 kr

Esports Insights

Häftad

379 kr

Sport Branding Insights

Constantino Stavros, Aaron C.T. Smith, Australia) Stavros, Constantino (RMIT University, Australia) Smith, Aaron C.T. (University of Canberra, Aaron C. T. Smith

Häftad

449 kr

Sport Governance Insights

Christos Anagnostopoulos, Dimitra Papadimitriou, Terri Byers, Grzegorz Botwina, Qatar) Anagnostopoulos, Christos (Hamad Bin Khalifa University, Greece) Papadimitriou, Dimitra (University of Patras, Canada) Byers, Terri (University of New Brunswick, Poland) Botwina, Grzegorz (University of Warsaw

Inbunden

1 029 kr

Sport Governance Insights

Häftad

429 kr

Du kanske också är intresserad av

Sport Sponsorship Insights

Norm O’Reilly, Gashaw Abeza, Mark Harrison, USA) O’Reilly, Norm (University of Maine, USA) Abeza, Gashaw (Towson University, Canada) Harrison, Mark (The T1 Agency, Norm O'Reilly

Inbunden

999 kr

Sport Branding Insights

Constantino Stavros, Aaron C.T. Smith, Australia) Stavros, Constantino (RMIT University, Australia) Smith, Aaron C.T. (University of Canberra, Aaron C. T. Smith

Häftad

449 kr

Stadia Naming Rights in Sport

Leah Gillooly, Terry Eddy, Dominic Medway, UK) Gillooly, Leah (Manchester Metropolitan University, Canada) Eddy, Terry (University of Windsor, UK) Medway, Dominic (Manchester Metropolitan University

Häftad

389 kr

Sport Branding Insights

Constantino Stavros, Aaron C.T. Smith, Australia) Stavros, Constantino (RMIT University, Australia) Smith, Aaron C.T. (University of Canberra, Aaron C. T. Smith

Inbunden

999 kr

Stadia Naming Rights in Sport

Leah Gillooly, Terry Eddy, Dominic Medway, UK) Gillooly, Leah (Manchester Metropolitan University, Canada) Eddy, Terry (University of Windsor, UK) Medway, Dominic (Manchester Metropolitan University

Inbunden

969 kr

Sport Governance Insights

Inbunden

1 029 kr

Sport Sponsorship Insights

Norm O’Reilly, Gashaw Abeza, Mark Harrison, USA) O’Reilly, Norm (University of Maine, USA) Abeza, Gashaw (Towson University, Canada) Harrison, Mark (The T1 Agency, Norm O'Reilly

Häftad

389 kr

Positive Sport Organizational Insights

Minjung Kim, Brent D. Oja, Christos Anagnostopoulos, USA) Kim, Minjung (Texas A&M University, USA) Oja, Brent D. (Louisiana State University, Qatar) Anagnostopoulos, Christos (Hamad Bin Khalifa University

Inbunden

1 009 kr