Biosurveillance in New Media Marketing

World, Discourse, Representation

Inbunden, Engelska, 2018

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Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology.

Produktinformation

Utgivningsdatum2018-10-24
Mått148 x 210 x 18 mm
Vikt433 g
FormatInbunden
SpråkEngelska
Antal sidor234
FörlagSpringer International Publishing AG
ISBN9783319962160

Tillhör följande kategorier

1. Introduction: Advertising Futures.- 2. A Theory of Manipulation: Critical Perspectives.- 3. The Emergence of Neuromarketing.- 4. The Discursive World of Neuromarketing: For Whom Are These Technologies Working?.- 5. Structures of Understanding.- 6. Worldlessness: The Brain as ‘Buy Button’.- 7. Poor in World: Augmenting Animality.- 8. World-Forming: The Agentic Consumer.- 9. Self-Determination and Implications of Mining the Brain.