Beyond Disruption

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently released USA Today bestseller, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs; the over 4-million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written; and The New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift. Blue Ocean Strategy is being published in a record-breaking 49 languages and is a bestseller across five continents. In 2023, on its 100th anniversary, HBR honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019 they were also named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. For more on these authors and their new book, BEYOND DISRUPTION, see blueoceanstrategy.com.

USA TODAY BESTSELLERNamed one of the Top 50 Business Books and Top 23 Leadership Books of 2023 by The Next Big Idea ClubNamed one of the best management books of 2023 by Børsen."I can't help but fall in love with Beyond Disruption. It's yet another masterpiece from Kim and Mauborgne that provides a fresh perspective on a popular business topic. The ideas presented in the book have the power to reshape our approach to growth and innovation, transforming how we view disruption moving forward." — Small Business TrendsAdvance Praise for Beyond Disruption:"Chan Kim and Renée Mauborgne have done it again. Their first book, Blue Ocean Strategy, is a landmark in the field of strategy, beloved by business leaders worldwide. Now, Beyond Disruption presents new research for innovating and seizing growth opportunities without the social and human costs that often come with disruption and the displacement of jobs, people, companies, and industries. Nondisruptive creation is a pathbreaking new concept that shows leaders and innovators how business can be a force for good. This book will become a business classic." — Jake Cohen, Senior Associate Dean at the MIT Sloan School of Management"Few books are fascinating and theoretically important. Beyond Disruption is. Introducing a big new idea—Nondisruptive Creation—Chan Kim and Renée Mauborgne once again have written an agenda-setting book. Reflecting their deep insight and decades of research, Beyond Disruption offers evidence that economies, industries, and companies can grow without leaving a wake of destruction in their path. A must-read for executives, policy makers and students alike." — Craig Hatkoff, Co-founder of the Tribeca Film Festival, Co-founder of the Disruptor Awards"Clay Christensen's seminal book, The Innovator's Dilemma, identifies the complacency of many major companies, too entrenched in their successful existing business models, that got disrupted from the low end by startup innovators who ate their lunch! Now, Chan Kim & Renée Mauborgne take the contrasting view and brilliantly state the case for nondisruptive creation focusing not on existing businesses, but the opportunities presented by solving a brand new set of challenges whether it be space, climate change, or multiple areas not addressed by existing industries. The book offers an enlightened strategy for addressing the unmet needs of the 21st century which will lead imaginative thinkers to approach business with a whole new perspective." — Alan Patricof, Founder and Chairman of Primetime Partners, Chairman Emeritus of Greycroft LLC and Founder of Apax Partners"If you think disruption is important for our business and economy, you must read this book. Beyond Disruption by Chan Kim and Renée Mauborgne tells the missing half of the story that complements disruption. It offers an alternative approach to market-creating innovation through which economic growth can be achieved without destroying existing companies or jobs. It shows how innovation, growth, and society can move in lockstep. Beyond Disruption will be the innovation playbook for decades to come." — Warren Tuttle, a board member of the United States Intellectual Property Alliance"What Africa needs is a new generation of visionary leaders who understand innovation and how to transform the continent into a twenty-first century economic juggernaut. Beyond Disruption will serve as a blueprint and an indispensable tool for the next one hundred Mandela's who can integrate our many cultures and rich traditions with the challenges and opportunities of modernity." — Ndaba Mandela, Founder of the Mandela Institute for Humanity, author of Going to the Mountain: Life Lessons from My Grandfather, Nelson Mandela"Chan Kim and Renée Mauborgne have tapped into a new global zeitgeist, reflecting a cultural moment as people around the world are searching for a new approach where economic and social good can move in lockstep. Reflecting their deep insight and decades of research, Beyond Disruption offers proof that economies, industries, and companies can grow, without leaving a wake of destruction in their path." — Elcin Barker Ergun, Chief Executive Officer of Menarini Group, a Top 50 Global Pharma Company"Beyond Disruption speaks to a whole new generation of leaders and innovators who believe that business can be a force for good. At last, a book that gives us the tools for creating economic and social value at the same time, lifting up societies through new jobs and game-changing growth opportunities for all. Introducing a big new idea—Nondisruptive Creation—Chan Kim and Renee Mauborgne once again have written an agenda-setting book." — Heung Soo Kim, Executive Vice President and Head of the Global Strategy Office of Hyundai Motor Group