Behavioral Science in the Wild

Nina Mažar is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges.Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre.

• AcknowledgementsPreface: Behavioral Science in the WildPart 1: The Translation and Scaling Challenge1. The Science of Translation and ScalingNina Mažar and Dilip Soman                           2. When Governments Use Nudges: Measuring Impact "At Scale"Elizabeth Linos3. Prescriptions for Successfully Scaling Behavioral InterventionsLaura Goodyear, Tanjim Hossain, and Dilip Soman4. The Last Yard Problem: Tailoring of Behavioral Interventions for Scale Saugato Datta, Alissa Fishbane, Piyush Tantia, and Cassie Taylor5. The Limited Importance of External Validity in Experimental EconomicsColin F. CamererPart 2: Some Popular Behavioral Interventions6. Why Many Behavioral Interventions Have Unpredictable Effects in The Wild: The Conflicting Consequences ProblemIndranil Goswami and Oleg Urminsky7. Norm Nudging: How to Measure What We Want to ImplementCristina Bicchieri8. The Fresh Start Effect: Motivational Boosts Beyond New Year’s ResolutionsJason Riis, Hengchen Dai, and Katherine L. Milkman9. Reminders: Their Value and Hidden CostsChristina GravertPart 3: Domain Specific Behavior Change Challenges10. Applying Behavioral Insights to Cultivate Diversity and InclusionJoyce C. He, Grusha Agarwal, and Sonia K. Kang    11. Sustainable Nudges for The Wild: Recommendations from ShiftDavid J. Hardisty, Katherine White, Rishad Habib, and Jiaying Zhao12. Start Communicating Effectively: Best Practices for Educational CommunicationsJessica Lasky-Fink and Carly D. Robinson13. A Psychological "Vaccine" Against Fake News: From The Lab to Worldwide ImplementationSander van der Linden and Jon Roozenbeek14. Developing Effective Healthy Eating NudgesRomain Cadario and Pierre Chandon15. Wellness Rewarded: A "How To" On Designing Behavioral Science-Informed Financial Incentives To Improving Health (That Work) Marc Mitchell and Renante Rondina16. Increasing Blood and Plasma Donations: Behavioral Ethical ScalabilityNicola Lacetera and Mario Macis17. Evidence-Based Interventions for Financial Well-BeingDaniel Fernandes18. Financial Inclusion: Lab-Based Approaches for Consumer Protection Policymaking in The WildRafe MazerPart 4: Tools and Techniques19. Implementing Behavioral Science Insights with Low-Income Populations in The Global SouthChaning Jang, Neela A. Saldanha, Anisha Singh, and Jennifer Adhiambo20. If You Want People to Accept Your Intervention, Don’t Be CreepyPatricia de Jonge, Peeter Verlegh and Marcel Zeelenberg21. Digital Nudging: Using Technology to Nudge for GoodMichael Sobolev22. To Effectively Apply and Scale Behavioral Insights, Practitioners Must Be ScientificNathaniel Barr, Michelle C. Hilscher, Ada Lê, David R. Thomson, and Kelly Peters23. It’s All About the Soul! Why Sort, Order and Use Labeling Results in Smart ScorecardsClaire Heard, Elena Reutskaja, and Barbara Fasolo24. Applying Behavioral Interventions in A New ContextBarnabas Szaszi, Krisztian Komandi, Nandor Hajdu, and Elisabeth TiptonContributors