Hersh Shefrin is the Mario L. Belotti Professor of Finance at Santa Clara University, USA. He is one of the pioneers in the behavioral approach to economics and finance. His book Beyond Greed and Fear provided the first comprehensive treatment of behavioral finance, and was written for practitioners as well as academics. In 2009, JP Morgan Chase placed it among the top ten books published since 2000. Among Shefrin's other books are A Behavioral Approach to Asset Pricing, Behavioral Corporate Finance, Ending the Management Illusion, and Behavioralizing Finance. Shefrin has spent his entire career studying risk from different angles. His work in mathematics has focused on Bayesian combinatorics. His work in economics has focused on uncertainty. His work in finance has focused on the psychology of risk. In addition to his experience as audit committee chair, his consulting work with large financial institutions has focused on behavioral risk management. He is currently teaching full-length professional development courses for executives in behavioral risk management at NYU and the Amsterdam Institute of Finance.

• Preface1. Introduction2. Three Key Emotions3. Prospect Theory: Three Cognitive Issues4. Personality and Risk5. Biases and Risk6. Process, Pitfalls, and Culture7. Minsky, the Financial Instability Hypothesis, and Risk Management8. Psychology and Ponzi Finance at UBS and Merrill Lynch9. Moody's and S&P10. Fannie, Freddie, and AIG11. RBS, Fortis, and ABN AMRO12. Behavioral Dimension of Systemic Risk13. Financial Regulation and Psychology14. Risk of Fraud, Madoff, and the SEC15. Risk, Return, and Individual Stocks 16. How Psychology Brought Down MF Global 17. JP Morgan's Whale of a Risk Management Failure 18. Con Ed, BP and MMS 19. Southwest Airlines, General Motors, and the Agencies that Regulate Them 20. Conclusion Appendices?

"Hersh is a pioneer in Behavioral Risk Management who is always looking at the application of the concepts he teaches. He has predicted the BP Oil Spill(s) long before happening, and has the capacity to understand very complex businesses and offer very pragmatic solutions. Learn how to prevent Operational Risk in Finance and the events that shaped Risk Culture." -Alexandru Voicu, Portfolio Manager, Certinvest 'Behavioral Risk Management is an accessible, insightful, and necessary work for anyone who is involved in the pursuit of value creation. Hersh Shefrin has managed to combine an examination of the research into the psychology of risk with specific applications and examples of its impact on real life situations. Like Luca Celati's The Dark Side of Risk Management, Shefrin's work brings important issues to the forefront that are unknown to most risk managers. Knowledge of the influence of psychology on behavior and risk enhances opportunities, while there may be unexpected peril for those who ignore these insights. This is book is essential reading.' -David R. Koenig, Founding Principal, The Governance Fund 'This book provides a complete understanding of why behavioral components have to be included in risk management. Either from a micro, a macro, or a regulation perspective, quants and rationality have revealed their limits. Drawing from the major disasters, Shefrin provides a thorough analysis of the psychological components which led to such outcomes. Without any overconfidence bias, this is a must-read for anyone involved in operational risk management.' -Catherine Lubochinsky, Professor, University of Paris II 'Behavioral finance offers many useful lessons for risk managers that have not been fully embraced by the profession yet. This book provides a comprehensive and accessible presentation of behavioral finance and then highlights these concepts in multiple case studies provided from the risk management failures of the recent past. Risk managers can use this book to extend their toolkits beyond the typical quantitative measures of risk by considering the impact, and shortcomings, of human psychology.' -Chris Donohue, Global Association of Risk Professionals "Professor Shefrin demonstrates how fundamental psychological factors influence risk-taking decisions and affect investment returns, corporate performance, and societal wealth creation. Shefrin's findings are informed by a dedicated research effort stretching over a decade. Showing the importance of subtle human traits, this seminal book is a must for students and scholars in finance, economics, and management as well as executives, policy makers, and regulators." -Torben Juul Andersen, Professor of International Management and Strategy, Copenhagen Business School "This book explains the key role of psychology in risk management. All risk managers and students of risk management will find the book's insights indispensable." -John Hull, Maple Financial Professor of Derivatives and Risk Management, Joseph L. Rotman School of Management, University of Toronto

Hersh Shefrin is the Mario L. Belotti Professor of Finance at Santa Clara University, USA. He is one of the pioneers in the behavioral approach to economics and finance. His book Beyond Greed and Fear provided the first comprehensive treatment of behavioral finance, and was written for practitioners as well as academics. In 2009, JP Morgan Chase placed it among the top ten books published since 2000. Among Shefrin's other books are A Behavioral Approach to Asset Pricing, Behavioral Corporate Finance, Ending the Management Illusion, and Behavioralizing Finance. Shefrin has spent his entire career studying risk from different angles. His work in mathematics has focused on Bayesian combinatorics. His work in economics has focused on uncertainty. His work in finance has focused on the psychology of risk. In addition to his experience as audit committee chair, his consulting work with large financial institutions has focused on behavioral risk management. He is currently teaching full-length professional development courses for executives in behavioral risk management at NYU and the Amsterdam Institute of Finance.

• Preface1. Introduction2. Three Key Emotions3. Prospect Theory: Three Cognitive Issues4. Personality and Risk5. Biases and Risk6. Process, Pitfalls, and Culture7. Minsky, the Financial Instability Hypothesis, and Risk Management8. Psychology and Ponzi Finance at UBS and Merrill Lynch9. Moody's and S&P10. Fannie, Freddie, and AIG11. RBS, Fortis, and ABN AMRO12. Behavioral Dimension of Systemic Risk13. Financial Regulation and Psychology14. Risk of Fraud, Madoff, and the SEC15. Risk, Return, and Individual Stocks 16. How Psychology Brought Down MF Global 17. JP Morgan's Whale of a Risk Management Failure 18. Con Ed, BP and MMS 19. Southwest Airlines, General Motors, and the Agencies that Regulate Them 20. Conclusion Appendices?

"Hersh is a pioneer in Behavioral Risk Management who is always looking at the application of the concepts he teaches. He has predicted the BP Oil Spill(s) long before happening, and has the capacity to understand very complex businesses and offer very pragmatic solutions. Learn how to prevent Operational Risk in Finance and the events that shaped Risk Culture." -Alexandru Voicu, Portfolio Manager, Certinvest 'Behavioral Risk Management is an accessible, insightful, and necessary work for anyone who is involved in the pursuit of value creation. Hersh Shefrin has managed to combine an examination of the research into the psychology of risk with specific applications and examples of its impact on real life situations. Like Luca Celati's The Dark Side of Risk Management, Shefrin's work brings important issues to the forefront that are unknown to most risk managers. Knowledge of the influence of psychology on behavior and risk enhances opportunities, while there may be unexpected peril for those who ignore these insights. This is book is essential reading.' -David R. Koenig, Founding Principal, The Governance Fund 'This book provides a complete understanding of why behavioral components have to be included in risk management. Either from a micro, a macro, or a regulation perspective, quants and rationality have revealed their limits. Drawing from the major disasters, Shefrin provides a thorough analysis of the psychological components which led to such outcomes. Without any overconfidence bias, this is a must-read for anyone involved in operational risk management.' -Catherine Lubochinsky, Professor, University of Paris II 'Behavioral finance offers many useful lessons for risk managers that have not been fully embraced by the profession yet. This book provides a comprehensive and accessible presentation of behavioral finance and then highlights these concepts in multiple case studies provided from the risk management failures of the recent past. Risk managers can use this book to extend their toolkits beyond the typical quantitative measures of risk by considering the impact, and shortcomings, of human psychology.' -Chris Donohue, Global Association of Risk Professionals "Professor Shefrin demonstrates how fundamental psychological factors influence risk-taking decisions and affect investment returns, corporate performance, and societal wealth creation. Shefrin's findings are informed by a dedicated research effort stretching over a decade. Showing the importance of subtle human traits, this seminal book is a must for students and scholars in finance, economics, and management as well as executives, policy makers, and regulators." -Torben Juul Andersen, Professor of International Management and Strategy, Copenhagen Business School "This book explains the key role of psychology in risk management. All risk managers and students of risk management will find the book's insights indispensable." -John Hull, Maple Financial Professor of Derivatives and Risk Management, Joseph L. Rotman School of Management, University of Toronto

Hersh Shefrin is the Mario L. Belotti Professor of Finance at Santa Clara University, USA. He is one of the pioneers in the behavioral approach to economics and finance. His book Beyond Greed and Fear provided the first comprehensive treatment of behavioral finance, and was written for practitioners as well as academics. In 2009, JP Morgan Chase placed it among the top ten books published since 2000. Among Shefrin's other books are A Behavioral Approach to Asset Pricing, Behavioral Corporate Finance, Ending the Management Illusion, and Behavioralizing Finance. Shefrin has spent his entire career studying risk from different angles. His work in mathematics has focused on Bayesian combinatorics. His work in economics has focused on uncertainty. His work in finance has focused on the psychology of risk. In addition to his experience as audit committee chair, his consulting work with large financial institutions has focused on behavioral risk management. He is currently teaching full-length professional development courses for executives in behavioral risk management at NYU and the Amsterdam Institute of Finance.

• Preface1. Introduction2. Three Key Emotions3. Prospect Theory: Three Cognitive Issues4. Personality and Risk5. Biases and Risk6. Process, Pitfalls, and Culture7. Minsky, the Financial Instability Hypothesis, and Risk Management8. Psychology and Ponzi Finance at UBS and Merrill Lynch9. Moody's and S&P10. Fannie, Freddie, and AIG11. RBS, Fortis, and ABN AMRO12. Behavioral Dimension of Systemic Risk13. Financial Regulation and Psychology14. Risk of Fraud, Madoff, and the SEC15. Risk, Return, and Individual Stocks 16. How Psychology Brought Down MF Global 17. JP Morgan's Whale of a Risk Management Failure 18. Con Ed, BP and MMS 19. Southwest Airlines, General Motors, and the Agencies that Regulate Them 20. Conclusion Appendices?

"Hersh is a pioneer in Behavioral Risk Management who is always looking at the application of the concepts he teaches. He has predicted the BP Oil Spill(s) long before happening, and has the capacity to understand very complex businesses and offer very pragmatic solutions. Learn how to prevent Operational Risk in Finance and the events that shaped Risk Culture." -Alexandru Voicu, Portfolio Manager, Certinvest 'Behavioral Risk Management is an accessible, insightful, and necessary work for anyone who is involved in the pursuit of value creation. Hersh Shefrin has managed to combine an examination of the research into the psychology of risk with specific applications and examples of its impact on real life situations. Like Luca Celati's The Dark Side of Risk Management, Shefrin's work brings important issues to the forefront that are unknown to most risk managers. Knowledge of the influence of psychology on behavior and risk enhances opportunities, while there may be unexpected peril for those who ignore these insights. This is book is essential reading.' -David R. Koenig, Founding Principal, The Governance Fund 'This book provides a complete understanding of why behavioral components have to be included in risk management. Either from a micro, a macro, or a regulation perspective, quants and rationality have revealed their limits. Drawing from the major disasters, Shefrin provides a thorough analysis of the psychological components which led to such outcomes. Without any overconfidence bias, this is a must-read for anyone involved in operational risk management.' -Catherine Lubochinsky, Professor, University of Paris II 'Behavioral finance offers many useful lessons for risk managers that have not been fully embraced by the profession yet. This book provides a comprehensive and accessible presentation of behavioral finance and then highlights these concepts in multiple case studies provided from the risk management failures of the recent past. Risk managers can use this book to extend their toolkits beyond the typical quantitative measures of risk by considering the impact, and shortcomings, of human psychology.' -Chris Donohue, Global Association of Risk Professionals "Professor Shefrin demonstrates how fundamental psychological factors influence risk-taking decisions and affect investment returns, corporate performance, and societal wealth creation. Shefrin's findings are informed by a dedicated research effort stretching over a decade. Showing the importance of subtle human traits, this seminal book is a must for students and scholars in finance, economics, and management as well as executives, policy makers, and regulators." -Torben Juul Andersen, Professor of International Management and Strategy, Copenhagen Business School "This book explains the key role of psychology in risk management. All risk managers and students of risk management will find the book's insights indispensable." -John Hull, Maple Financial Professor of Derivatives and Risk Management, Joseph L. Rotman School of Management, University of Toronto