Hersh Shefrin holds the Mario L. Belotti Chair in Finance at the Leavey School of Business, Santa Clara University.

• PART I: WHAT IS BEHAVIORAL FINANCE ; PART II: PREDICTION ; PART III: INDIVIDUAL INVESTORS ; PART IV: INSTITUTIONAL INVESTORS ; PART V: THE INTERFACE BETWEEN CORPORATE FINANCE AND INVESTMENT ; PART VI: OPTIONS, FUTURES, AND FOREIGN EXCHANGE

This refreshingly iconoclastic book awakens us all to how little we know about financial markets, and how much we have to discover. I particularly enjoyed the reference to the emperor's clothes worn by the mutual fund industry. Shefrin's clear reaffirmation of the fallibility of professional investors will lead even the most impressionable of investors to consider, yet again, the advantages of market indexing strategies.--John Bogle, Founder and Senior Chairman, The Vanguard Group, and author, Common Sense on Mutual Funds

Hersh Shefrin holds the Mario L. Belotti Chair in Finance at the Leavey School of Business, Santa Clara University.

• PART I: WHAT IS BEHAVIORAL FINANCE ; PART II: PREDICTION ; PART III: INDIVIDUAL INVESTORS ; PART IV: INSTITUTIONAL INVESTORS ; PART V: THE INTERFACE BETWEEN CORPORATE FINANCE AND INVESTMENT ; PART VI: OPTIONS, FUTURES, AND FOREIGN EXCHANGE

This refreshingly iconoclastic book awakens us all to how little we know about financial markets, and how much we have to discover. I particularly enjoyed the reference to the emperor's clothes worn by the mutual fund industry. Shefrin's clear reaffirmation of the fallibility of professional investors will lead even the most impressionable of investors to consider, yet again, the advantages of market indexing strategies.--John Bogle, Founder and Senior Chairman, The Vanguard Group, and author, Common Sense on Mutual Funds

Hersh Shefrin holds the Mario L. Belotti Chair in Finance at the Leavey School of Business, Santa Clara University.

• PART I: WHAT IS BEHAVIORAL FINANCE ; PART II: PREDICTION ; PART III: INDIVIDUAL INVESTORS ; PART IV: INSTITUTIONAL INVESTORS ; PART V: THE INTERFACE BETWEEN CORPORATE FINANCE AND INVESTMENT ; PART VI: OPTIONS, FUTURES, AND FOREIGN EXCHANGE

This refreshingly iconoclastic book awakens us all to how little we know about financial markets, and how much we have to discover. I particularly enjoyed the reference to the emperor's clothes worn by the mutual fund industry. Shefrin's clear reaffirmation of the fallibility of professional investors will lead even the most impressionable of investors to consider, yet again, the advantages of market indexing strategies.--John Bogle, Founder and Senior Chairman, The Vanguard Group, and author, Common Sense on Mutual Funds