Become the GO-TO BRAND

Mastering inbound marketing strategy

Häftad, Engelska, 2024

319 kr

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Barnaby Wynter has been developing his acclaimed Brand Bucket® marketing approach for over 20 years, helping his clients around the world to consistently turn potential customers into long-term customers.The approach turned out to be so successful that it has since been rolled out and applied to over 470 businesses and organisations worldwide.In this new book Barnaby takes the approach a step further, to show readers how they can transform their businesses and become the GO-TO brands in their chosen markets.Readers of his earlier book The Brand Bucket® will recognise the marketing techniques which have earned international success. This book is the next step in the journey.

Produktinformation

Utgivningsdatum2024-02-20
Mått148 x 210 x 15 mm
Vikt340 g
FormatHäftad
SpråkEngelska
Antal sidor284
FörlagManagement Books 2000 Ltd
ISBN9781852527938

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Barnaby Wynter is a brand creation expert with over 457 brands to his name and helps businesses become the GO-TO BRAND in their sector. Entering the marketing industry in 1987 he was fast-tracked to become the youngest MD of a UK Top 200 fully integrated advertising agency in London where he spent 10 years developing the proprietary Brand Bucket® Programme to make all your marketing work in the digital economy. Today he embeds The Brand Bucket® approach, working as a Director of Marketing, in a wide range of corporates and SMEs across the globe, through his own fully outsourced business communications agency. As a published author, he provides keynotes and CEO workshops (having spoken globally to over 17,000 businesses), is a Mentor, NED and a Founder Freeman of The Entrepreneurs, a Livery Company in the City of London.

Introduction1. Clothes, queues and a breakthrough2. What is a “GO-TO” BRAND?3. Systemise your marketing4. Foundation stone 1 – your Values Proposition5. It’s not just what you say, it’s who you say it to6. Lead capture not lead generation7. Putting The Brand Bucket® into action8. Putting The Brand Bucket® into practice9. How businesses grow10. Putting the numbers first11. The Brand Bucket® one-page marketing map12. The Brand Audit – mapping the prospect journey13. Your marketing action plan14. It’s time to become the GO-TO BRANDAppendix. Sample of behavioural valuesIndex

“This book certainly captures the essence of how to apply The Brand Bucket and become a go-to business. Having applied it in our organisation, we have been able to capitalise on our inbound marketing, become a stronger brand and change the way we grow our business.” Sarah Graham, Group CEO, Skills4Stem Holdings Ltd; “Over the past 15 years, I've launched several successful businesses with Barnaby's assistance. This book captures that expertise and creativity both of which have proved invaluable. Whether you are managing a project to build a brand, or reinvigorating an existing one, his opinion will be highly valuable to you as it was helping us become the UK's largest online recruitment company.” Geoff Newman, Managing Director, Recruitment Genius