Sunghan Ryu is Assistant Professor at USC-SJTU Institute of Cultural and Creative Industry in Shanghai Jiao Tong University. His research and teaching focus on IT innovations in cultural and creative domains from a business/management perspective. His current research projects revolve around crowdfunding and its impacts on creativity and innovation. He lives in Shanghai, China with his wife and three daughters.

• Introduction Part 1 About Crowdfunding 1. Crowdfunding: An old story? 2. How crowdfunding works 3. Understanding the foundation of crowdfunding 4. What we know (and don’t know) about crowdfunding Part 2 Beauty of cowdfunding 5. Creativity 6. Diversity 7. Balance 8. Connection 9. Change Part 3 Behind crowdfunding 10. Key challenges and drawbacks of crowdfunding 11. What comes next after crowdfunding Epilogue: Divergence and convergence

"Beauty of Crowdfunding is very thought provoking. It provides a novel perspective on how crowdfunding promotes creativity and innovation in our business and our lives. Must read for those interested in the new phenomena of crowdfunding. It’s not a only synthesis of the research findings from different disciplines but is also full of wonderful and stimulating stories on the impact of crowdfunding." — Shantanu Dutta, Professor of Marketing and Dave and Jeanne Tappan Chair in Marketing, University of Southern California