Base of the Pyramid Markets in Africa

Judy N. Muthuri is Associate Professor of Corporate Social Responsibility at Nottingham University Business School (NUBS), UK, and chairs the Social and Environmental Responsibility Group leading the School’s UN Principles for Responsible Management Education work.Marlen Gabriele Arnold is a professor in the field of sustainability. Currently, she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany.Stefan Gold is Professor and Chair of Sustainability Management at the University of Kassel, Germany.Ximena Rueda is Associate Professor at the School of Management at the Universidad de los Andes, Colombia.

• Part I: BOP markets 1 The Base of the Pyramid markets in Africa: Opportunities and challenges 2 Why do firms choose to fight poverty? The motivation behind inclusive business practices in Africa Part II: Drivers and barriers of BOP markets 3 Juxtaposing supply- and demand-side drivers and barriers of technology adoption at the Base of the Pyramid Markets in Uganda 4 Risk and social value creation in volatile BOP markets: A case study from Somalia 5 BOP business models and partnerships in the context of state failure Part III: Roles, cooperation, and structure in BOP markets 6 Addressing social sustainability on Base of the Pyramid markets through business model innovations: A comparative study within Africa’s fashion industry 7 Women’s economic empowerment and agricultural value chain development: Evidence from Mashonaland West Province in Zimbabwe Part IV: Design, integration, innovation, and change of BOP markets 8 Building and scaling social enterprise business models for BOP markets in Kenya 9 From informal to formal and back: Theoretical reflections on the formal – informal divide in the Base of the Pyramid markets

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