B2B Marketing Guidebook - Vol. 1

The Strategic Foundations of Next Generation B2B Marketing

Inbunden, Engelska, 2025

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Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing.

Produktinformation

Utgivningsdatum2025-07-16
Mått155 x 235 x 43 mm
Vikt1 183 g
FormatInbunden
SpråkEngelska
SerieContributions to Management Science
Antal sidor672
Upplaga2
FörlagSpringer International Publishing AG
ISBN9783031911828

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Uwe Seebacher is the Director of the Academic Institute for Qualified Methods and Professional Structures (AQPS). He holds a Ph.D. in Business Administration and is a globally recognized thought leader, bestselling author, and influential speaker in the fields of Predictive Intelligence, Strategic Management, Organizational Excellence, and Innovative Communication, Marketing, and Sales. With over 30 years of international experience, he has guided countless organizations from early-stage development to successful exits. He is a passionate faculty member and guest lecturer at leading business schools, as well as an active entrepreneur, investor, and advisor.

Part I: Introduction, Framework, and Current Status of B2B Marketing.- 1.1 Next Generation B2B Marketing.- 1.2 Full Steam Ahead Towards Industry 5.0 - The Question Is Not If, but How.- 1.3 B2B Marketing Ecosystem.- 1.4 The B2B Marketing Maturity Model – Your Path to Predictive Profit Marketing.- 1.5 MarTech in B2B Marketing: The 2030 Edition.- Part II: Practical Concepts and Methods.- 2.1 B2B Marketing Strategy – Finding the Needle in the Haystack.- 2.2 The Marketing Canvas – A Template for Powerful Go-to-Market Strategies.- 2.3 Navigating Agile Marketing.- 2.4 Branding or No Branding – An Introduction to B2B Branding.- 2.5 Employer Branding as a Turbo for B2B Marketing.- 2.6 Why You Should Think Strategically About Marketing Automation.- 2.7 Marketing Automation as an Organizational Framework.- 2.8 Marketing Automation – The Perfect Process Model for Implementation.- 2.9 Grow, Cooperate, or Fail – How Medium-Sized B2B SMEs Can Ride the Wave of Digitalization in Marketing.- 2.10 Successful Lead Management – Nothing’s Gonna Stop Us Now.- Part III: Case Studies (Digital Transformation & Strategic Success Stories).- 3.1 The Marketing Pathfinder – The B2B Marketing Journey of an SME.- 3.2 Digital Transformation in Shipping – The Hapag-Lloyd Story.- 3.3 Choosing the Right Marketing Automation Platform (Romero-Palma).- 3.4 Strategic Lead Management for Optimized Marketing – The Approach of Innogy in Innovative Energy Solutions.- 3.5 Marketing and Sales Excellence – Recommendations for Tackling This Evergreen Topic.- 3.6 Transforming to Digital Sales and Marketing: Fujitsu’s Journey Toward a Digital and Sustainability Transformation Company.