B2B eCommerce
Basics, Business Models and Best Practices in Business-to-Business Online Trade
Häftad, Engelska, 2022
1 249 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B.
Produktinformation
- Utgivningsdatum2022-11-12
- Mått168 x 240 x 16 mm
- Vikt396 g
- FormatHäftad
- SpråkEngelska
- Antal sidor205
- FörlagSpringer Fachmedien Wiesbaden
- ISBN9783658385279
- OriginaltitelB2B eCommerce