Automatic Marketing Machine

RJON ROBINS is cofounder and President of How To MANAGE Enterprises which helps to manage more than 500 of the fastest-growing, and most-profitable small businesses in and around the United States. How To Manage helps its entrepreneurs build businesses that work for them, instead of the other way around. RJon practices what he preaches, often working from his boat in sunny South Florida when not investing time with his wife and their son. DANNY DECKER is a serial entrepreneur and a marketing strategist, consultant, and keynote speaker. Danny started, scaled, and sold his seven-figure marketing agency in just six years–and he's passionate about teaching small business owners how to build marketing systems that produce predictable, sustainable growth. He lives in Charlotte, North Carolina, with his wife, two kids, and a hyperactive German Shepherd.

• INTRODUCTION Let’s Cut the BS and Make Your Small Business More Profitable Do Your Marketing Vendors Have You Carrying Water? Yes, This Stuff Really Works! Why Most Small Business Marketing Doesn’t Work ...and What to Do about It Ten Foundational Rules to Build Your Automatic Marketing Machine Aiming Your Machine Glossary of Important Terms and Key Concepts Market, Message, Media Building Your Lead Generation System, Part One Building Your Lead Generation System, Part Two Building Your Lead Conversion System Maximizing Customer Lifetime Value Managing Your Marketing Team The Tale of Two Entrepreneurs Case Studies ABOUT THE AUTHORS

Learn How to Attract New Customers & Clients to Your Business... Predictably, Sustainably & AutomaticallyStop losing sleep because you're not sure where your next customer is going to come from. Stop worrying about how you're going to meet payroll next week. Stop accepting customers who aren't a good fit just because you're afraid to turn away business. Claim your entrepreneurial freedom and start doing business on YOUR terms by creating an Automatic Marketing Machine for your business.The key to growing your business sustainably and predictably is building a marketing system that isn't dependent on your labor. This book will give you step-by-step instructions, examples, and real-world case studies to help you create an Automatic Marketing Machine that will produce a steady stream of new prospects and customers for your business—whether you're in the office, at home with your family, or on vacation!