Authority Guide to Marketing Your Business Book

Chantal Cooke is an award winning journalist, broadcaster and author. She has over 25 years experience as a columnist, broadcast and print journalist, and radio presenter for the BBC, commercial radio, national newspapers and magazines. Chantal has reported from Bosnia and Northern Ireland, and written travel articles for a variety of publications including the Independent on Sunday.

• Introduction - 1; Building your platform - 5; Is your book ready to market? - 9; Developing your strategy - 15; Tips - 21; Case study 1 - 54; Case study 2 - 59; Case study 3 - 65; Conclusion - 71; Resources - 75; References - 79; About the author - 83

'As an author of three business books I know how challenging - and yet essential - the marketing can be. Chantal's Authority Guide provides 52 very practical book marketing tips. They're easy to understand, straightforward to implement and will make a real difference to your book sales. It's a must read for every author.'