Audience Evolution

Philip M. Napoli is a professor in the Graduate School of Business at Fordham University and director of the Donald McGannon Communication Research Center. He is the author of Audience Economics: Media Institutions and the Audience Marketplace, which won the Robert Picard Award for Best Book in Media Management and Economics, and Foundations of Communication Policy: Principles and Process in the Regulation of Electronic Media.

• List of Illustrations Preface Introduction 1. Contextualizing Audience Evolution 2. The Transformation of Media Consumption 3. The Transformation of Audience Information Systems 4. Contesting Audiences 5. The Implications of Audience Evolution Notes References Index

Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Expansive and important, Audience Evolution is grounded in the relevant bodies of theory and ultimately enlightening. Anyone with a serious interest in the operation of the media industries or popular culture should read this book. -- James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research ...very concise, tightly argued and very timely volume... Communications and Strategies ...its clarity, simplicty, and systematic narrative make it appealing and useful... -- Giacomo Poderi Teachers College Record ...provides new entrees into understanding how socially constructed definitions of audiences are changing. -- Grace Jackson-Brown Journalism and Mass Communication Education The book provides an excellent overview of how new media technologies have changed the patterns of audience behavior.Journal of Communication Journal of Communication a good combination of a critical approach to audience measurement as well as a thorough review of the development of audience information systems. -- Louisa Ha AEJMC This is an important book-one of the first scholarly analyses of both commercial and academic audience research trends amidst change -- Chris Sterling Communication Booknotes Quarterly No college-level media or sociology collection should be without this. Midwest Book Review