Edwin M. Field and Selma G. Field are the authors of Audel Promoting and Marketing Your Crafts, published by Wiley.

• Preface ixAcknowledgements xiiiSection-One Introduction to Craft Marketing 1Section-Two The P's at Work 69Section-Three The Business of Crafts 235Section-Four References Marketing Glossary 287Resources 293Index 325

Edwin M. Field and Selma G. Field are the authors of Audel Promoting and Marketing Your Crafts, published by Wiley.

• Preface ixAcknowledgements xiiiSection-One Introduction to Craft Marketing 1Section-Two The P's at Work 69Section-Three The Business of Crafts 235Section-Four References Marketing Glossary 287Resources 293Index 325

Edwin M. Field and Selma G. Field are the authors of Audel Promoting and Marketing Your Crafts, published by Wiley.

• Preface ixAcknowledgements xiiiSection-One Introduction to Craft Marketing 1Section-Two The P's at Work 69Section-Three The Business of Crafts 235Section-Four References Marketing Glossary 287Resources 293Index 325