Attitudes And Persuasion

Classic And Contemporary Approaches

Häftad, Engelska, 1996

AvRichard E Petty,John T Cacioppo,Richard E. Petty,John T. Cacioppo

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This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Produktinformation

Utgivningsdatum1996-01-26
Mått152 x 229 x 13 mm
Vikt620 g
FormatHäftad
SpråkEngelska
Antal sidor336
FörlagTaylor & Francis Inc
ISBN9780813330051

Tillhör följande kategorier

Attitudes and Persuasion -- Foreword -- Preface -- Attitudes and Persuasion -- Introduction to Attitudes and Persuasion -- Conditioning and Modeling Approaches -- The Message-learning Approach -- Judgmental Approaches -- Motivational Approaches -- Attributional Approaches -- Combinatory Approaches -- Self-persuasion Approaches -- Epilog: A General Framework for Understanding Attitude Change Processes

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