Attitudes And Persuasion

Classic And Contemporary Approaches

Inbunden, Engelska, 2019

Av Richard E Petty, John T Cacioppo, Richard E. Petty, John T. Cacioppo

3 409 kr

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This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

Produktinformation

Utgivningsdatum2019-05-07
Mått152 x 229 x 23 mm
Vikt453 g
FormatInbunden
SpråkEngelska
Antal sidor336
FörlagTaylor & Francis Ltd
ISBN9780367314620

Tillhör följande kategorier

Sociologi inom Samhalle och politik
Samhälle och kultur inom Samhalle och politik

Attitudes and Persuasion -- Foreword -- Preface -- Attitudes and Persuasion -- Introduction to Attitudes and Persuasion -- Conditioning and Modeling Approaches -- The Message-learning Approach -- Judgmental Approaches -- Motivational Approaches -- Attributional Approaches -- Combinatory Approaches -- Self-persuasion Approaches -- Epilog: A General Framework for Understanding Attitude Change Processes

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