Attention is the New Currency

Today, when the average American spends around 4.5 hours a day on their phones - including 2.5 hours scrolling social media - it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field. But how do you create a lasting platform that can thrive in a swamp of competing content? A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa - veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon - share candid advice to help you: Identify your niche and authentically connect with your audience; Stay on top of trends, understand your analytics, and strategically go viral; Gracefully navigate online hate and create a cancel-proof personal platform; Establish steady business practices for yourself and healthy, burnout-free boundaries; Reach out to brands, write winning pitches, and land your dream partnerships. Whether you're starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.