ROBIN KIERA is CEO of Digitalscouting, one of the hottest consulting and marketing agencies in Europe, where he works with top-ranked influencers, speakers, and thought leaders in the insurance and finance industries. Robin is a frequent public speaker at insurance and tech events.

• Foreword by Julian Teicke xiiiForeword by Dr Stefan Knoll xviiIntroduction xixPart I: Introducing Attention Hacking 1Chapter 1: Leading You Through the Digital Jungle Like Crocodile Dundee 3Chapter 2: ‘It’s the Mindset, Stupid.’ 17Chapter 3: Sales Is Broken, and Operations Has Seen Better Times 29Chapter 4: Imagine It’s the End-of-the-Year Selling Season and No One Is Listening 39Chapter 5: How Attention Hacking Works 49Chapter 6: Knowledge Is Not in Short Supply 57Part II: Implementing Attention Hacking 63Chapter 7: Set (Unrealistic) Goals 65Chapter 8: Get Started on the Right Foot 69Chapter 9: Engage Your Community 75Chapter 10: Use Suitable Formats 85Chapter 11: Digitally Scale Offline Events 101Chapter 12: Be Where the Customer Is 111Chapter 13: Become a Content Machine 167Chapter 14: Identify Your Relevant Influencers 173Chapter 15: Build Social Media into Your Daily Routine 175Chapter 16: Build an Effective Sales Funnel 177Chapter 17: Summing Up Attention Hacking 183Chapter 18: Digitalscouting: We Make Your Customer Come to You 187Index 191

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ROBIN KIERA is CEO of Digitalscouting, one of the hottest consulting and marketing agencies in Europe, where he works with top-ranked influencers, speakers, and thought leaders in the insurance and finance industries. Robin is a frequent public speaker at insurance and tech events.

• Foreword by Julian Teicke xiiiForeword by Dr Stefan Knoll xviiIntroduction xixPart I: Introducing Attention Hacking 1Chapter 1: Leading You Through the Digital Jungle Like Crocodile Dundee 3Chapter 2: ‘It’s the Mindset, Stupid.’ 17Chapter 3: Sales Is Broken, and Operations Has Seen Better Times 29Chapter 4: Imagine It’s the End-of-the-Year Selling Season and No One Is Listening 39Chapter 5: How Attention Hacking Works 49Chapter 6: Knowledge Is Not in Short Supply 57Part II: Implementing Attention Hacking 63Chapter 7: Set (Unrealistic) Goals 65Chapter 8: Get Started on the Right Foot 69Chapter 9: Engage Your Community 75Chapter 10: Use Suitable Formats 85Chapter 11: Digitally Scale Offline Events 101Chapter 12: Be Where the Customer Is 111Chapter 13: Become a Content Machine 167Chapter 14: Identify Your Relevant Influencers 173Chapter 15: Build Social Media into Your Daily Routine 175Chapter 16: Build an Effective Sales Funnel 177Chapter 17: Summing Up Attention Hacking 183Chapter 18: Digitalscouting: We Make Your Customer Come to You 187Index 191

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ROBIN KIERA is CEO of Digitalscouting, one of the hottest consulting and marketing agencies in Europe, where he works with top-ranked influencers, speakers, and thought leaders in the insurance and finance industries. Robin is a frequent public speaker at insurance and tech events.

• Foreword by Julian Teicke xiiiForeword by Dr Stefan Knoll xviiIntroduction xixPart I: Introducing Attention Hacking 1Chapter 1: Leading You Through the Digital Jungle Like Crocodile Dundee 3Chapter 2: ‘It’s the Mindset, Stupid.’ 17Chapter 3: Sales Is Broken, and Operations Has Seen Better Times 29Chapter 4: Imagine It’s the End-of-the-Year Selling Season and No One Is Listening 39Chapter 5: How Attention Hacking Works 49Chapter 6: Knowledge Is Not in Short Supply 57Part II: Implementing Attention Hacking 63Chapter 7: Set (Unrealistic) Goals 65Chapter 8: Get Started on the Right Foot 69Chapter 9: Engage Your Community 75Chapter 10: Use Suitable Formats 85Chapter 11: Digitally Scale Offline Events 101Chapter 12: Be Where the Customer Is 111Chapter 13: Become a Content Machine 167Chapter 14: Identify Your Relevant Influencers 173Chapter 15: Build Social Media into Your Daily Routine 175Chapter 16: Build an Effective Sales Funnel 177Chapter 17: Summing Up Attention Hacking 183Chapter 18: Digitalscouting: We Make Your Customer Come to You 187Index 191

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