At the Intersection of Education, Marketing, and Transformation

Inbunden, Engelska, 2013

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There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers.

Produktinformation

Utgivningsdatum2013-10-17
Mått155 x 234 x 14 mm
Vikt414 g
FormatInbunden
SpråkEngelska
SerieTouro University Press
Antal sidor162
FörlagAcademic Studies Press
ISBN9781618113122

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Dr. Sabra Brock has spent a lifetime in the fields of education and marketing. Armed with an MS degree in advertising from the prestigious program at Northwestern University, she first worked on Madison Ave. She also provided education and training for Citicorp, Colgate-Palmolive, and Verizon, to name a few. After decades of adjunct teaching, she returned to school for a PhD. in business education at New York University. For her dissertation she studied what fosters transformative learning in undergraduate business students. Dr. Brock continues to expand that research to other student populations. She currently serves as a professor and Interim Dean of the Graduate Business School at Touro College.