"AlexFynn and Kevin Whitcher have written extensively about Arsenal over the years.The research involved has given them a keen insight into the workings of theclub. This book comes from a place of both love and knowledge." Alan Smith,Arsenal and England 1987-1994"KevinWhitcher is an authentic voice on Arsenal whose eye for detail has been honedover decades of observing, questioning and caring about the club." AmyLawrence, The Athletic"AlexFynn knows football, knows the business of football and knows Arsenal. Thisbook is an essential page-turner both for Gooners and for fans of any club whowant to get into the boardroom as well as the dressing room." Kieran Maguire,associate professor in football finance and author of The Price of Football"AlexFynn is a football guru and I am always interested in what he has to say." Arsene Wenger, FIFA chief of global football development and former Arsenal manager"AlexFynn is an intelligent observer of the beautiful game, with strong andmeaningful opinions." David Dein, former vice-chairman of Arsenal"Interestingread on Arsenal's dramatic 2024/25 season ... I enjoyed it a lot." John Cross, chief footballwriter at the Daily Mirror and chairman of the Footballer Writers'Association "Brilliantnew book ... a great read." Footballistically Arsenal"Avery readable retrospective." Ian MacIntosh, Route One"Areally good book." Adrian Clarke, Arsenal 1994-96 and Handbrake Off: The AthleticFC's Arsenal show“AlexFynn and Kevin Whitcher are the Bergkamp and Henry of chronicling Arsenal. Aforensic account of the club’s reawakening as a force in Europe.” Frank Dalleres, City A.M.