• 1. Introduction: (Re-)thinking 'Difference'; 2. What's the 'Difference'? 'Difference' as Discourse, Policy and Brand/ing; 3. Are Books Still Different? 'Difference' in a Digital Age; 4. Marketing 'Difference' in a Network of Networks: Bernardine Evaristo; 5. Conclusion: the book as affect and the novel as network.

'A profound reflection on the changing nature of books in a globalized and digitalized context that can help us delve deeper into the glocal contexts of a market that, in any case, is still in a phase of reinvention and reconceptualization.' Daniel Escandell Montiel, Escola de Llibreria

• 1. Introduction: (Re-)thinking 'Difference'; 2. What's the 'Difference'? 'Difference' as Discourse, Policy and Brand/ing; 3. Are Books Still Different? 'Difference' in a Digital Age; 4. Marketing 'Difference' in a Network of Networks: Bernardine Evaristo; 5. Conclusion: the book as affect and the novel as network.

'A profound reflection on the changing nature of books in a globalized and digitalized context that can help us delve deeper into the glocal contexts of a market that, in any case, is still in a phase of reinvention and reconceptualization.' Daniel Escandell Montiel, Escola de Llibreria

• 1. Introduction: (Re-)thinking 'Difference'; 2. What's the 'Difference'? 'Difference' as Discourse, Policy and Brand/ing; 3. Are Books Still Different? 'Difference' in a Digital Age; 4. Marketing 'Difference' in a Network of Networks: Bernardine Evaristo; 5. Conclusion: the book as affect and the novel as network.

'A profound reflection on the changing nature of books in a globalized and digitalized context that can help us delve deeper into the glocal contexts of a market that, in any case, is still in a phase of reinvention and reconceptualization.' Daniel Escandell Montiel, Escola de Llibreria