Kommande
2909:-
Andra format:
- Inbunden 2399:-
- Previously published in hardcover 2399:-
This book provides different applications and methods of conjoint analysis in marketing. It features new chapters on advanced methods of analysis (e.g., machine-learning based and others) and conjoint analysis with other types of data such as eye tracking, visual design evaluations, search data and GPT, among others.
- Format: Inbunden
- ISBN: 9783032008930
- Språk: Engelska
- Antal sidor: 437
- Utgivningsdatum: 2025-10-22
- Förlag: Springer Nature Switzerland AG