Marketing Research
Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin, William Zikmund, Steve (University of Tasmania) D'Alessandro, Hume (Macquarie University) Winzar, UK) Lowe, Ben (University of Kent, Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin, William (Deceased) Zikmund, William (Oklahoma State University) Zikmund