Analyzing and Reporting Focus Group Results

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you’ve seen him there.

• PART ONE: THE FOUNDATIONIntroduction to AnalysisCritical Ingredients of Qualitative AnalysisAnalysis Principles of Particular Importance to Focus Group ResearchAnalysis Considerations for Focus Group ResearchPART TWO: DOING ANALYSISThe Analysis ProcessTools and Equipment for Making Analysis EasierQuestions Focus Group Analysts Must FaceStrategies Used by ExpertsAdvice for First-TimersPART THREE: SHARING RESULTSPrinciples of ReportingWritten ReportsOral ReportsPART FOUR: POSTSCRIPT