Analytics in Smart Tourism Design

Zheng Xiang is Associate Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University. His research interests include travel information search, social media marketing, and business analytics for the tourism and hospitality industries. He is a recipient of Emerging Scholar of Distinction award by the International Academy for the Study of Tourism and board member of International Federation for IT and Travel & Tourism (IFITT). He is currently Director of Research and Awards for IFITT. Daniel R. Fesenmaier is Professor and Director of the National Laboratory for Tourism & eCommerce, Eric Friedheim Tourism Institute, Department of Tourism, Recreation and Sport Management, University of Florida. He is author, co-author and co-editor of several books focusing on information technology and tourism marketing including "Tourism Information Technology". He teaches and conducts research focusing on the role of information technology in travel decisions, advertising evaluation, and the design of tourism places.

• Introduction.- Part I: Travel Demand Analytics.- Part II: Analytics in Every Day Life and Travel.- Part III: Tourism Geoanalytics.- Part IV: Web and Social Media Analytics: Concepts and Methods.- Part V: Case Studies in Web and Social Media Analytics.- Closing Remarks.

“This book provides an update on recent development of analytics in tourism design in terms of theoretical frames, technology development, design principles and case studies. The editors and authors have demonstrated the idea of building a smart tourism system involving parties including the consumer, the business, and the destination as a whole. The book constitutes a very useful reading for academic researchers, graduate students and professionals who are interested in apply data analytics to the design of tourism systems.” (Gang Li, Information Technology & Tourism, Vol. 17, 2017)