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Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel & Gale, devoted to positioning global companies for competitive success.
- Format: Pocket/Paperback
- ISBN: 9780979076640
- Språk: Engelska
- Antal sidor: 188
- Utgivningsdatum: 2007-06-01
- Förlag: Jorge Pinto Books