Jeetesh Kumar is a Senior Lecturer at the School of Hospitality, Tourism and Events and Associate Director for Information Management and Documentation at the Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Malaysia.Manpreet Arora is a Senior Assistant Professor of Management in the School of Commerce and Management Studies, Central University of Himachal Pradesh, Dharamshala, India.

• Chapter 1. Exploring the Role of Generative Artificial Intelligence among Employees in the Hospitality Sector: Insights from an Extension of the Job Demands-Resources Theory; Muhammad Ashoer, Haroon Iqbal Maseeh, Xin-Jean Lim, Ainur Rofiq, and Achmad Zulkarnain ZaenalChapter 2. Navigating the Metaverse: Unveiling the Digital Frontier of Connectivity and Interaction; Ruchika Vermani and Neha AroraChapter 3. The Metaverse Chronicles: Success Stories in Virtual Retail; Sreevatsa Bellary and Ananya Hadadi RaghavendraChapter 4. Tourist Behaviours, Expectations, and Experiences toward Events and Festivals: Amalgamation of Metaverse Technological Innovation and Artificial Intelligence; Nazirullah, Farhat Ullah, Asif Mahmood, Mohamad Sobri Bin Hamid, Hazim Ryad Momani, Saaherah Basil Alkilany, and Sabeeha RahmanChapter 5. Exploring the Role of Artificial Intelligence in Transformation of Metaverse: Issues and Challenges; Bala Saraswathi Atluri and Pooja UppalapatiChapter 6. Unveiling AI-Based Metaverse Potential in Green Supply Chain Management Achieve Sustainable Results: Moderating Effect of Dynamic Capabilities in Cybersecurity Intelligence; Pham Quang Huy and Vu Kien PhucChapter 7. Navigating the Ethical Landscape of Artificial Intelligence Adoption: Exploring Principles, Challenges, and Implications; Deepa SaxenaChapter 8. Unlocking Metaverse in Education: Future Research Trends Using Bibliometrics; Rita Devi, Rachna Bhopal, and NazmaChapter 9. Social Engagement Strategies in the Metaverse: Fostering Customer Loyalty in Tourism and Hospitality; Rupam Konar, Md. Tariqul Islam, Lazey Doma Bhutia, and Stéphanie MilianChapter 10. The Potential of Artificial Intelligence in Enabling SDGs; Syed Haider Ali Shah, Eman Zameer Rahman, Majid Murad, and Muhammad JafferChapter 11. Metaverse Integration: Paving the Path from Industry 4.0 to Industry 5.0; Mohit Kumar Ojha and Priyanka GujratiChapter 12. Eco-Friendly Employee Training on the Metaverse: Promoting Environmental Awareness and Sustainability Skills; Nisha Devi, Arun Aggarwal, and Ishani SharmaChapter 13. Virtual Festivals and Events: Redefining Creative Tourism in the Metaverse; Ishani Sharma, Arun Aggarwal, and Nisha DeviChapter 14. Exploring SERVQUAL Dimensions and Their Influence on Tourist Satisfaction in Virtual Tourist Experiences: A Proposed Framework; Aishath Shany Habeeb, Kandappan Balasubramanian, and Rokhshad TavakoliChapter 15. The AI Metaverse Revolution: For Transforming Sustainable Multi-Business Scenario; Monika Chandel and Manpreet Arora