Theory and Practice in Hospitality and Tourism Research

Jeetesh Kumar is Head of Research and Senior Lecturer at the School of Hospitality, Tourism and Events, Taylor’s University, Malaysia.Devi Kausar is Professor and former Dean of the Faculty of Tourism at Universitas Pancasila, Indonesia.Rupam Konar is a Senior Lecturer and Programme Director for the PhD in Hospitality and Tourism and MSc in Tourism at Taylor’s University, Malaysia.Daryl Ace V. Cornell is an Associate Professor and faculty researcher at the Polytechnic University of the Philippines.

• Chapter 1. Introduction: A Tapestry of ASEAN Hospitality and Tourism; Jeetesh Kumar, Rupam Konar, Devi Kausar, and Daryl Ace V. Cornell Chapter 2. Community-Based Tourism: A Design Approach; Ani Wijayanti, Atun Yulianto, Emmita Devi Hari Putri, and Edi Yulianto Chapter 3. Empowering Village Tourism; Indra Prawira, Nur Afny Catur Andryani, Devi Fitrianah, Santy Li, and Didik Ciptadi Chapter 4. Indigenous Gastronomy: From Practice to Tourism Learning; Fitri Abdillah, Sri Fajar Ayuningsih, and Wiwin Indiarti Chapter 5. Tourism Villages Surviving Covid; Ghifari Yuristiadhi Masyhari Makhasi and Supriyanto Chapter 6. ASEAN Integration and Tourism: Post-Pandemic Era; Gabriella Fardhiyanti and Agita Pasaribu Chapter 7. Migrant Workers in Bali; Rindo Bagus Sanjaya, Nagathisen Katahenggam, and I Nyoman Sujana Chapter 8. Soft Power Strategies in Destination Attractiveness; Kevin Fuchs and Connor Brannum Chapter 9. Equity and Inclusion in ASEAN Tourism; Samuel Adeyinka-Ojo, Blessing Adeyinka-Ojo, Malini Sathappan, Mahadi Hasan Miraz, and John Teo Chapter 10. Hospitality Sector Employee Attraction and Retention Strategies; Gopinath Sangaran, Gobinath Selvanayagam, Devendren Sathasivam, Sarthinathan Rajasamy, and William Quah Lee Poh Chapter 11. Value-Driven Risk Management in Tourism; Mona Fairuz Ramli, Diana binti Mohamad, Nor Rabiatul Adawiyah Binti Nor Azam, and TPr Amelia Neoh Siew Yin Chapter 12. India-ASEAN Cultural Tourism: 30 Years of Exchange; Sujay Vikram Singh, Rashmi Jha, Premendra Sahu, Pravin Chandra Singh, Abhishek Kumar Pandey, Parag Shukla, and Sudhanshu Dubey Chapter 13. Sustainable Development Challenges; Nor Suzylah Sohaimi, Nor Rabiatul Adawiyah Binti Nor Azam, and Muhamad Syukri Sohaimi Chapter 14. Responsible Practices in Malaysia; Nazirullah, Ahmad Puad Mat Som, Irfan Nawaz, Hazim Ryad Momani, Saaherah Basil Alkilany, Yb Khairul Firdaus Akbar Khan, and Sabeeha Rahman Chapter 15. Digital Technology Adoption in ASEAN; Supina Supina, Parameth Voraseyanoth, and Abuelhassan Elshazly Abuelhassan Chapter 16. Conclusion: Rethreading the ASEAN Hospitality and Tourism Tapestry; Jeetesh Kumar, Rupam Konar, Devi Kausar, and Daryl Ace V. Cornell