AI in Social Sciences Research

Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University. He also leads the Department of Higher Education Institutions Management at Jagiellonian University and is a professor at Clark University.Marcin Lis Lis is Vice-Rector for Student Affairs and Cooperation with the Environment at WSB Academy and holds a Doctorate in Engineering Sciences. An expert in quality systems, innovative project management, and integrated systems, he combines extensive international corporate experience from Orange S.A. with leadership roles in academic and regional business organizations.Zdzisława Dacko-Pikiewicz holds a postdoctoral degree in business and management and is a professor and Rector of WSB University. She is the author or co-author of over 70 publications and has more than 25 years of experience in senior management positions in higher education and consulting.Katarzyna Szczepańska-Woszczyna holds a postdoctoral degree in economic sciences and is a professor, Vice-Rector for Science and Education, and Dean of the Faculty of Applied Sciences at WSB University. She is the author or co-author of over 120 publications and serves on the “Excellent Science” board at the Ministry of Science and Higher Education (Poland) and as a member of the Polish Accreditation Committee.

• Introduction, 1. Introduction – AI and the Evolving Landscape of Social Science Research, 2. Machine Learning and Big Data Analytics in Social Sciences, 3. Natural Language Processing for Qualitative and Textual Data, 4. AI-Enhanced Research Design and Data Collection, 5. AI in Management and Business Research, 6. Psychology: AI-Assisted Paths to Mind and Behavior, 7. Anthropology – Digital Ethnography and Algorithmic Thick Description, 8. Sociology: Algorithmic Sociology and the Macro–Micro Bridge, 9. Conclusion, 10. References